Social media sites like Facebook and Instagram might be becoming better video platforms, but we all know who the king of kings is: YouTube. According to Alexa rankings, YouTube is the next most hit page in the system, only behind Google, which owns the platform.
Try a free demo
Given the level of popularity as a video-sharing platform – where users upload, view, comment, and share content – it’s no wonder one can use YouTube to watch anything from a guy freaking out to see a double rainbow to watching. until Nicki Minaj’s latest music video.
Here are some of the latest YouTube data.
YouTube Historical Data
YouTube was established by Chad Hurley, Steve Chen, and Jawed Karim, who all went for PayPal at the time. Despite the team gaining dominance of the live site www.youtube.com at 9:13 pm on February 14, 2005, the public couldn’t upload videos until April 2005.
The original YouTube video did upload on April 23. The production was created by YouTube co-founder Karim at the San Diego Zoo (called Me at the zoo ). This story/video was the genesis of YouTube, and it’s so popular that it even has its own Wikipedia page.YouTube hit the spotlight and quickly became one of the fastest-growing websites in the world, hosting 65,000 new videos a day and amassing more than 100 million views a day in July 2006.
YouTube Data Extraction Statistics
YouTube is available in more than 90 countries, supporting 80 languages, which is not surprising considering that there are more than 1.9 billion active users on YouTube per month as of July 2018. That is equivalent to one-third of all Internet users. These are YouTube data worth paying attention to!
The majority of YouTube users are predominantly male, making up 62% of the YouTube user base. Most of all users fall in the age group of 25 to 44 years, with 23% in the group of 25 to 34, and 26% of the 35 to 44. When you go a little further into the age range, 18 to 49 years old, it appears that 80% of this group watches YouTube per month.
On mobile devices alone, YouTube reaches more in the 18-49 age group than cable television.
What Do YouTube Users Do?
YouTube users mostly do what you would expect them to do, watch a large amount of video content and upload an extraordinary amount of video content.
More than 500 hours of video are uploaded to YouTube every minute, and more than 1 billion hours of YouTube videos are viewed per day. More than half of that comes from mobile devices, with users spending more than an hour a day watching YouTube videos on their mobile devices. 2018 marked the fastest YouTube audience growth compared to the past two years, with tons of hours that people have spent watching YouTube videos by up to 60% year-over-year.
In 2011, an expected 99% of visits grew from just 30% of videos, suggesting that the social media giant relies on a select collection of content creators to get the most traffic. However, that revelation does not discourage the average YouTube user from uploading content.
YouTube Financial Data
YouTube became Google’s second-largest acquisition in 2006 when the tech giant bought the video content platform for more than $ 1.65 billion. In those times, that price astonished more than one analyst, agreeing that Google was crazy to make that purchase. That, of course, was until Facebook made its move and acquired Instagram for a similar price.
As The Ringer wrote in 2016Despite the fact that Bank of America Merril Lynch valued YouTube at $ 70 billion or more in 2016, there is some doubt about the company’s profitability levels. Mahaney wrote in an investigation last year, The problem YouTube faces is that it is a very expensive operation to carry out, due to content royalties, massive bandwidth, storage, and processing costs.
YouTube is known to be very strict when it comes to copyrights and will usually take down videos that have violated any trademark laws (such as DMCA violations for the use of unlicensed music). In support of intellectual property, YouTube has paid out $ 2 billion to headlines since 2007.
YouTube advertising
The first YouTube advertisements reached escape in August 2007. However, YouTube is exceptionally secretive about these numbers, when it comes to ad revenue. However, a business analyst estimates that YouTube must have earned around $ 15 trillion in advertising revenue in 2018. YouTube is also estimated to bill 6 percent of Google’s ad revenue.
YouTube Satisfies Content Creators
Unlike Snapchat, which many say doesn’t pay enough attention to its influencers, YouTube is very particular about its relationship with its content creators, as well as with fans. They understand that a minority of content creators get the most views, so they do their best to take care of these creators.
These YouTube stats go deep into the platform’s most popular content creators.
One of these creators is video game commentator PewDiePie, who has the most YouTube subscribers, reaching 64.7 million. You might be familiar with his name as the center of a recent controversy, which caused YouTube to disengage from him in terms of co-producing content – but not preventing PewDiePie from continuing to make money from ads on his channel.
Another controversial YouTube star is Logan Paul, who fell from grace after sharing a video of a dead body found in Japan’s famous suicide forest, the Aokigahara Forest. Even though YouTube was against this and promised severe consequences, Logan Paul is still active on the platform and continues to earn money from ads on his videos.
Situations like this raise the question, of whether YouTube is complicit in the acts of the creators on the platform, allowing them to continue monetizing what they share with the public – but that is a forum for a different column.
Moving on, the top-earning YouTuber is also a game commentator named Dan Middleton ( DanTDM ), who made about $ 16.5 million in 2017. Thanks to his success as a YouTuber, he went on a world tour, which included four nights. Sold out at the Sydney Opera House. And, he’s not the only one here who takes video games seriously. His wife, JemPlaysMC, is a very popular YouTube commenter.
Now if you’re old enough to be reading this article and you don’t have a seven-figure salary, you might want to skip the following YouTube stats for its jealousy-producing qualities: The youngest YouTube star is Ryan ToysReview, just 6 years, who made $ 11 million in 2017.
Although there are many YouTube stars making millions, the content is also produced by 9% of small businesses in the United States, with varying levels of success. The largest companies, unsurprisingly, also produce a large amount of content on YouTube. The most popular brand channel on YouTube is LEGO, with more than 7.8 billion views and 5 million subscribers.
YouTube is also a good place to learn more about WordPress!
Monetization Opportunities for YouTube Creators
Since 2017, the number of YouTube content creators earning five figures a year has risen by 35%, and those earning six figures a year hit 40% – with the majority making the majority of their money from advertising.
A recent way YouTube is helping its top content creators monetize their channels and videos was the introduction of an option called Super Chat. This option allows fans to purchase messages that will be highlighted in the live chat session.
In addition to this, YouTube has expanded its monetization opportunities in many different ways:
Ticket sales, which allows artists to include upcoming concerts in the United States, on their page. This option, which came about through a partnership with Ticketmaster, will also show, at the top of the list, which show is closest to the YouTube user.
Selling merchandise is another way to make money on YouTube. Content creators who are part of the YouTube Partner Program can link to crowdfunding and merchandise distribution sites.
Membership Channels, formerly known as Sponsorships, allow users to have access to certain benefits and privileges when they become members of a channel.
Famebit is YouTube’s branded content platform, linking YouTube content creators with brands. Using the data, the platform connects brands with the most suitable creators, so that both parties can meet their goals. YouTube charges a 10% fee to each party.
YouTube Growth: News and New Features
With digital content increasingly turning to video creation, it’s no surprise that YouTube is at the forefront of new video concepts and rapidly adapting to its competitors.
YouTube VR
YouTube introduced the YouTube VR app in 2016, after launching the Daydream View device. YouTube VR offers exactly what you expected: it contains the latest videos in VR format.
YouTube subsequently made virtual reality available on the HTC Vive and the PlayStation VR. Since July 2018, YouTube VR can also be used on all Samsung Gear VR devices.
YouTube Stories
YouTube Stories is the answer, from the video content platform to the ephemeral content popularized by Snapchat, Instagram, and Facebook. The Stories are available for the Community (Users with more than 10,000 subscribers) and can be seen on top of the subscription content from YouTube users, eyelash Stories of the creator, or Homepage.
Because YouTube Stories is still in beta, there is a lot of flexibility for content creators, who can decide whether their Stories remain visible for 24 hours or until they decide to delete them. From this point on, it is only possible for YouTube users to view Stories through the YouTube app.
YouTube Premiere
With Premieres, content creators can upload pre-recorded videos as live events. YouTube will then automatically create a public landing page to create anticipation and buzz about this content. While Premiere’s video content is playing, there will be a live chat so fans can chat with each other and with the content creator. This feature also allows sources of income, such as those created through Super Chat and Channel Memberships, which were previously only allowed for live video.
Pay for YouTube with YouTube Premium
YouTube Premium, formerly known as YouTube Red, allows its subscribers to have access to YouTube, but without ads. YouTube Premium users also receive access to YouTube Music, YouTube’s music streaming service, and YouTube Originals. One of the biggest advantages of YouTube Premium, besides avoiding seeing ads, is that it allows YouTube users to play videos in the background, even when they have another app open. It also allows YouTube users to download videos for when they have low data or are offline.
YouTube Premium, which was launched in June 2018, is available in 17 countries. It’s free for the first three months, after which it has a subscription charge of $ 11.99 for a single user. There is also a family plan for $ 17.99
YouTube OG
YouTube Originals, previously identified as YouTube Red Originals, is a way that hosts new YouTube content, primarily created by YouTube superstars.
Despite not being as extensive as the library of original shows on Netflix, Hulu, or Amazon Prime Video, YouTube Originals has some that are already fan favorites, such as Cobra Kai, which is the TV series related to the franchise. film of The Karate Kid; Step Up: High Water, a series based on the Step Up film franchise; and Dallas and Robo, an adult cartoon series featuring the voices of John Cena and Kat Dennings.
See it all on YouTube TV
YouTube TV, which was introduced in February 2017, was created in response to the changing needs of the audience. The audience wanted to watch TV right away (and not just on their televisions) and they don’t want to fill their DVRs with recordings.
With a total of 40 channels, YouTube TV gives its subscribers access to live TV from channels like ABC, CBS, FOX, NBC, ESPN, regional sports networks, and dozens of other popular cable networks, such as USA, and Disney Channel. , Bravo, and E !. The channels can be viewed on TV, smartphones, tablets, and computers.
YouTube TV also gives subscribers access to DVR cloud storage, with no storage limits, allowing YouTube users to continue watching their shows for up to 9 months.
Subscriptions start at $ 40 with six accounts, each with its recommendations and cloud storage. However, users can only watch up to three concurrent streams at the same time.
So far, YouTube is only available in some cities in the United States.
Pushing Buttons with YouTube Gaming
Since most of the most popular and wealthiest YouTubers are gamers or video game commentators, it came as no surprise when YouTube Gaming launched in 2015.
YouTube Gaming is a separate YouTube page that focuses on the gamer community and culture, connecting YouTube users with games and gamers around the world.
Each game (like Minecraft) has its page with live streams, as well as some videos and content creators focused on that game. There are more than 25,000 game channels!
Rockin ‘with YouTube Music
YouTube Music gives YouTube subscribers access to just about anything they could want in terms of music: official albums, live concerts, remixes, covers, and lots of hard-to-find music. It also has thousands of playlists available and also offers music recommendations.
Even though YouTube Music is part of the YouTube Premium package, it can also be purchased on its own for $ 9.99 a month. Google Play Music subscribers in other countries will have access to YouTube Music through their current subscriptions, once it is available in their country. Having said that, nothing will change with Google Play Music.
Are you wondering why people would only pay for YouTube music? It’s because 95% of the most viewed videos are music videos. The most-viewed YouTube video is Luis Fonsi’s “Despacito”, with 5.3 billion views and increasing.
You’re wondering why people would just pay for YouTube Music, right? It’s because 95% of the most viewed videos are music videos. The most-viewed YouTube video is Luis Fonsi’s “Despacito”, with 5.3 billion pictures also counting. It took “Despacito” 97 days to reach 1 billion views, but this was not the fastest. Adele maintains that record with her music video for “Hello,” which took 87 days to reach 1 billion views. Even the most hated video on YouTube is a music video. This not-so-gratifying record was made possible by Justin Bieber’s music video for “Baby,” which has 9.2 million dislikes.
Resume
Even though YouTube’s profitability is not openly disclosed, it is clear from this available YouTube data that the video platform is a dominant force in the market. And a large part of this undoubtedly comes from the company’s aggressive action to develop and diversify offerings while keeping its content creators happy, who have become millionaires through these online videos.
With such a large company hosting such bizarre, successful, and unique content, surely there are other interesting YouTube facts that we don’t know about.
Did you notice that any of your favorite YouTube data was not mentioned? Please add it in the comment section below!
If you enjoyed this article, then you will love the Kinsta WordPress hosting platform. Speed up your site and get 24/7 help from our experienced WordPress company. Our infrastructure powered by Google Cloud is focused on autoscaling, performance, and security. Let us show you the difference with Kinsta! Know our plans.
Learn more about Digital Marketing at Digital Business Grow.
