Statistics show that 46% of searches are for small businesses on Google.
Building a website for your business can help you rank and become relevant with your potential customers that are using search engines to find specific products or services.
How would a website fit into your current marketing and sales strategy? What information will a website be able to give you about your web visitors? What ideas do you have for website design and the overall aesthetic of your business website?
Keep reading to learn more about the importance of having a company website.
A Company Website Is an Important Part of Lead Generation
Web visitors become new leads for your business. These leads are people who are already showing an interest in the product or service that you have on your business website and likely have some familiarity with your brand as a result.
Reaching out to these people gives you a higher chance of conversion because they are not from a cold call list of people that may have never heard of your business or brand.
There are many ways that you can optimize your website for lead generation and turn it into a sales funnel that brings new leads through the sales process in a seamless manner.
Search Engines Send Customers to You
Google and other search engines sort through websites based on their SEO in order to give the person searching the best results possible. This can be based on location, products, services, or a variety of other factors that fall into the keywords of your search activity.
Not having a website would prevent you from capitalizing on any of these leads that the search engine is bringing. Tracking your website visitors would allow you to see how many are coming from organic searches and shift your marketing strategies accordingly. If you are interested in tracking your website visitors, click here.
The evolution of the live chat feature on websites has been a large benefit for the customer service aspect of businesses. This is important because many simple customer service questions can be answered over live chat in a short form manner.
This prevents customers from calling and having long wait times to speak with someone. You can also store the details of the live chat into your CRM system for future reference.
Having a website helps your business build credibility with customers. People that are curious about your products or services are looking for a place where they can learn more information.
Build Your Website Today
Now that you have read more about the importance of having a company website, you can begin the process of building your website today. While it is never too late to start a website, you can reach customers immediately by shifting your focus to this medium for communication and marketing moving forward. Check out the rest of our website for more helpful articles like this one!