Although the COVID-19 pandemic adversely affected the retail industry, sales grew 7% in 2020 and 14% in 2021. 2022 is forecast to record great results as well.
If you own a retail store, this is good news. At a time when eCommerce is growing at an exponential rate, one would think the traditional retail industry will slow down. While that’s not the case, competition is as fierce as ever.
To stay ahead of the competition, you need an effective retail marketing strategy. Read on as we share some of the best marketing strategies for retail stores.
Reel in Customers With a Captivating Storefront Design
Does your storefront’s design turn heads?
If it doesn’t, you’re losing a lot of potential customers. A 2019 survey established that a whopping 95 percent of consumers consider storefront design when choosing a store to visit.
But what makes a great storefront design? You ask. A lot depends on the nature of the store, but generally, it should be clean with good lighting, and your logo and business name should be clearly visible.
If you’re starting a grocery store, for example, you ideally want a glass front that allows shoppers to see what’s inside. A digital display of the grocery store’s name will make it easier for people to see it from a distance.
A professional company that provides storefront design services for grocery stores can help you put together an impeccable design. Here’s more information about what such a company can do for your grocery store business.
Urge Customers into Action with Wonderful In-Store Displays
An amazing storefront design will attract customers to the shop, but all that work will go to waste if you can’t find a way to keep them there and get them to act. This is where in-store displays come into play.
Although display methods will depend on the type of store, the goal is to create an inviting environment that leaves a lasting impression. Have you ever been into a store that made you feel like staying there for as long as possible?
Use a combination of color, lighting, signage, and other in-store design accessories to make the place irresistible.
Provide Great Customer Service
When a customer comes to your store, you don’t just want them to buy something. You also want them to share their store experience with their friends.
Providing excellent customer service might not seem like a marketing strategy, but it goes a long way in improving customer satisfaction. Satisfied customers can become your brand ambassadors, making them powerful agents of word-of-mouth marketing.
Since retail is a customer-facing industry, ensure your customer service reps are well-trained and have a good knowledge of your products.
Complement Your Offline Marketing Efforts with Digital Marketing
Most shopping activities begin on the web. This means a good number of your target customers are looking up your brand on the web before visiting your store.
If your retail store doesn’t have any digital presence, you’re leaving money on the table. Fix that by developing a search-optimized website for the store, listing it on Google My Business, and making the most of social media.
Implement the Best Marketing Strategies for Retail Stores
You need proper marketing to drive foot traffic to your store. We have fleshed out some of the best marketing strategies for retail stores, so your task now is to implement them.
And if you need more marketing advice, keep reading our blog!