Let’s say you were offered two different bags of candy. One bag was grey with no title, while the other was complete with a flashy design, name, product description, and more. Which one would you choose?
It’s that sort of methodology that goes into packaging design and knowing how it works is critical for selling any product. But where can you build the foundation towards understanding packaging design?
Well, we’re more than happy to help. It’s time to answer the question “What is packaging design?” as well as show you why it’s so important!
Now let’s not waste any more time and get right into this thing!
What Is Packaging Design?
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Packaging design refers to the different elements that go into creating a package for a product. This includes every layer of packaging, whether it’s the box your product comes in or padded material inside the box to keep your product safe.
One element of package design is safety, as you need to design a package that both keeps the product safe from falls or collisions and lets the customer handle it without poking themselves. Sale location is a big part of this as well, as you need to design your package around where it’s going to get picked up/sold from.
Another element that goes into packaging design is aesthetics. What do you want the package to say on it, and what colors do you want it to be? Everything from the images you put on there to the font you choose for the lettering can prove vital toward ensuring the package’s aesthetic success.
Even something as small as the material you make your package out of can play a pivotal role. Sure, distributing laundry detergent in vibrant plastic sachets saves you money, but the devastating environmental impact they have spells bad PR. Taking into account all these different variables is key to making that sale.
Why Is Packaging Design Important?
But how does packaging design help with sales? Well, you want a design that draws the customer’s eye and gets them intrigued. If you don’t seek a visual design that triggers emotion and attracts customers, you’re resigning your product into fading into the shadow of your competitors.
Another reason that packaging design is important is that it keeps your company out of legal trouble. Many products have legal mandates stating how they need to get packed (for example, cigarette boxes must have warnings about the health consequences of using them).
Quick Packaging Design Tips
One of the best things you can do when working on package design is to focus on who your ideal customer is. Are you trying to sell your product to men or women? Adults or children?
Once you have this answer, design your package around that concept. For example, kids’ toys should come in packages adorned with bright colors and large letters, because you need something that they look at once and will beg their parents to have. Adults, on the other hand, don’t need such a “loud” approach.
Don’t be afraid to ask for help if your company is new to this realm too! You can consult a packaging design company to deliver professional results while leaving you free to focus on other aspects of the business.
Off to the Sales Floor
Now that you’ve got the answers to questions like “What is packaging design” and “How will it help my company?”, you’re all set to take the marketing world by storm!
But what other techniques can you use to accumulate customers and expand your business? Well, come check out the other articles on our blog and grab all the tools you need from there!