Did you know 51% of website traffic comes from organic search?
One of the key factors of doing SEO is making sure your website appears high enough in search results to attract traffic. It also means that it is important to make sure that your keywords are easy enough to rank for.
Keywords are the backbone of SEO and are essential for driving traffic to your website. Knowing what keywords to target is one thing, but figuring out which keyword opportunities to pursue can be another challenge altogether.
This article will go over what is keyword difficulty, and how to use it in your business.
What Is Keyword Difficulty?
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The concept behind keyword difficulty is fairly simple. The higher the keyword volume, the more difficult it will be for you to rank highly for it. This is because there are already so many other sites competing for those same clicks.
Besides SEO value, keyword difficulty can also help you determine which keywords are most popular among your target audience and which ones aren’t worth pursuing because they’re too competitive.
Why Is Keyword Difficulty Important?
Keyword difficulty is important because you want to know if your target keywords are going to be easy and therefore cheap, or hard and therefore expensive to rank for. You don’t want to spend months trying to rank for a highly competitive term if there’s a better option out there with less competition.
How to Use Keyword Difficulty?
Several factors determine how difficult a keyword is to rank for.
The first thing you need to do is keyword research. This will help you figure out which ones have high search volume but low competition, and which ones are more competitive so you can focus on them later in your SEO strategy.
The second thing you need to do is figure out the keyword competition. You can do this using a keyword difficulty tool, which uses data from Google and Bing to show you how hard it will be for your website to rank in search results for any keyword phrase.
The third thing you need to do is create content that addresses the needs of your audience. This might be blog posts, infographics, videos, or any other type of content that answers questions people are asking in search engines. The more content you have on your website, the better chance you’ll have at ranking for these keywords.
If you need help with content for your website, such as content pillars, visit The HOTH.
What Is Keyword Difficulty? This Guide Will Help You Understand Its Importance
What is keyword difficulty? Well, it isn’t an exact science.
However, there are some clear signals that you should look for. First, check the related searches on Google. They’ll give you an idea of what people are looking for, which can offer a hint at whether your keyword is something that has appeal.
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