Does content marketing really work?
Well, if you take a look at the people around you, it’s likely you’ll spot at least a few people absorbed in their phones. Chances are, they’re absorbed in content.
Now more than ever, businesses need good content to gain attention and keep the interest of their audience and customers. And to do this, they need a content creator to help.
But what does a content creator do, and why are they so vital to businesses nowadays? Read on to find out.
What Is Content?
First, to understand content creator jobs, you must understand what content is.
Content is essentially any information that connects you to customers (or future customers). This information should portray the kind of message you want to send to your audience.
It can come in a variety of mediums, from online videos to magazine articles. These days, however, content usually refers to online content. While offline content like brochures or printed articles are still important, most of the content that is consumed is now online (with video taking the lead in recent years).
Some common examples of content include:
- blog posts and articles
- reports and guides
- email newsletters
- social media posts (such as photos and videos shared on social media platforms)
- social media copy (such as the captions on social media posts and advertisements)
- marketing videos
Content can come in many different forms, but no matter the medium, they all require a content creator to bring them to life.
What Does a Content Creator Do?
The most obvious function of a content creator is that they make the content businesses need. But their role goes beyond just this.
To make quality content, content creators must be experts on content in general. They are responsible for knowing the latest trends and what styles people respond to.
A top-notch content creator for businesses has many skills. They know about graphic design, writing, video production, editing, and more. They must be at least somewhat tech-savvy to navigate different online platforms, such as social media apps.
They also must understand marketing and branding and are able to work well with other members of a business’s marketing team.
Though content creators must have a variety of skills and experience, not all creators create every type of content. The best content creator is one that is both experienced and constantly learning their craft, whether that be writing, creating social media graphics, producing video, or all of the above.
How Content Creators Benefit Businesses
Content is integral to nearly every marketing strategy. And the benefits are nearly endless.
In general, hiring a content creator can help a business reach new customers and increase sales. This looks different depending on the type of content, however.
For example, blog posts can help with SEO (search engine optimization) and drive more traffic to your website. Blogs can also be a great way to mention products and services to curious potential customers.
Social media content is an effective way to reach the masses on a somewhat casual level. This can help to build trust online, especially for growing businesses.
Content also helps to solidify a brand and its message. Brand identity can be incorporated in videos, the language used in copy, and in other content created by a content creator. This can help to attract a business’s ideal audience and customers who will want to follow their brand.
Finally, content can be educational, which can work to a business’s advantage. A video can explain the functions of a new shoe design, or an effective email newsletter can update customers on new services being offered.
Clearly, content can benefit businesses in a variety of ways, and having the right content creator can help make this possible.
How to Find a Content Creator
Because content is so common, especially in today’s digital landscape, more and more people are learning how to create content.
You can look online, scouring social media for someone whose content has a similar style to what might be good for your business. But this can be time-consuming and ineffective.
A better option is to use a service that helps you hire a content creator who is professional and available to work. These services can find the best online talent for you depending on your needs, marketing goals, and budget.
When hiring a content creator, it’s important to look for someone who will be dependable and able to create high-quality content for your business.
Look for a content creator who has:
- experience in the industry
- a record of successful marketing campaigns with past clients
- good listening skills (so they can listen and adjust to your feedback)
- a style and/or voice that fits your brand
The fact is that businesses need content in today’s market. But content isn’t enough: professional, high-quality, and consistent content is needed to build trust and stand out.
That’s why it’s important to find content creators that are experts in their field and able to bring the professionalism and marketing know-how your business needs to grow.
Bring Your Business to Life With a Content Creator
If you own a business, you know what it feels like to be passionate about your vision. To help others see your vision, you need the right content. A professional content creator can help create that high-quality content.
Now you know the answer to the question, “What does a content creator do?”: they help bring businesses and brands to life and connect you with your audience.
For more on growing your business, be sure to check out our other digital marketing articles!