Around 91% of web pages don’t get any organic traffic through Google.
So if you’re trying to share a message or sell services online, how do you make sure your work reaches people? Quite simply, the answer is search engine optimization (SEO).
But to understand the benefits of SEO, know how to implement SEO, and ultimately become an SEO master, there’s a lot to learn.
Let’s start with the different types of SEO. Read on to learn more.
The first and probably most well-known type of SEO is all about the content of your webpage. On-page SEO relates to how you choose to optimize each individual webpage so that search engines recognize it.
Don’t get confused, SEO is not about how aesthetic a page looks to the user; it’s about how recognizable it is to search engines.
The kinds of SEO to consider on your web pages are:
- Content creation
- Keyword optimization with meta tag SEO
Many online tools help with on-page SEO, and many website builders have SEO services built in.
You should use online keyword research tools to advise you on how to incorporate effective keywords.
It’s essential to choose the right words, put them in the proper places, and include them an appropriate amount of times – keyword research tools will tell you this information and make your job infinitely easier!
Technical SEO relates to all the non-content aspects of your entire website. This includes improving your website’s backend foundations and helps with readability.
When search engines crawl the site, it’ll rank higher if your technical SEO has been given some attention.
To have good technical SEO, you need to focus on:
- Website speed
- Mobile-friendly designs
- Site architecture
- Site security
- Indexing and crawlability scores
Technical SEO is critically important if you want your webpage to be seen in the first place; a poorly structured website will not generate organic traffic.
Off-site SEO is a powerful tool to help your page get noticed. Off-site, as the name suggests, relates to your backlinks.
A backlink is when you have hyperlinks posted on reputable websites with organic traffic that lead back to your websites. Often known as guest posting services, these links encourage new users to find your services.
You can find search engine optimization specialists online that will help with all your off-site SEO needs.
Types Of SEO Explained
So that’s everything you need to know about the types of SEO that’ll help build your brand online.
Between on-page, technical, and off-site SEO, you have all the tools you need to get your webpage ranking first on Google. If you still feel a little out of your depth, don’t worry; enlist the help of a skilled digital marketer.
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