What Are the Main Benefits of TikTok for Businesses?

With a billion active users a month, TikTok has a huge platform base. Although many people use it for personal purposes and to view entertaining content, it also has some huge business advantages.

As with any other social media, it can be used effectively for advertising. You shouldn’t overlook it for your company.

Here are some benefits of TikTok and the reasons your business should be using it.

Reaching a Wider Audience

With TikTok, you’ll get a wider audience. The platform skews younger (though it has plenty of older people using it too), which is a demographic you may not otherwise be able to reach.

By using hashtags, trending audio, and getting some help if necessary from companies like SocialBoosting, your advertising can be seen by a wide range of people.

Using a Video Platform

Using TikTok, a video platform, means you can get creative with your advertising. Videos can showcase your products or services in a way pictures can’t.

Although other platforms do allow videos, none of them are primarily based on them like TikTok. Videos go unnoticed on Instagram next to pictures a lot of the time, so this is the ideal place to showcase your short videos.

Work With Influencers

To get more TikTok views and more TikTok followers, you should consider working with influencers on the platform. Many people will be willing to help you advertise in exchange for free products and services or a fee.

By connecting with influencers, you’ll be seen by a wider range of people that will help your business out. Sometimes, it will hardly cost anything at all!


TikTok for business is undoubtedly budget-friendly. Although you may incur some costs when working with influencers, creating videos in itself is absolutely free.

You can even monetize those videos, if you get enough views and followers.

Advertising on this platform, for the most part, may not cost you anything at all, which will be a huge help to your business.

Engage With Consumers

Many forms of advertising are incredibly one-sided. You put your product or service out there and hope people engage with the content.

On platforms such as TikTok, you can engage with the people who are interested in your business. You can not only ask for feedback in the comments of videos, but people can make reaction videos to yours known as ‘duets’.

This is a cool and creative way to engage with your business that other platforms don’t offer.

The Benefits of TikTok For Businesses Are Endless

The benefits of TikTok for businesses can be seen quickly if you’re willing to put in the work to grow a following. Make sure you’re keeping up with the latest trends, consider working with influencers, and get some help if necessary.

You’ll soon discover that TikTok can be a huge help as an advertising platform, and wonder why you didn’t join sooner.

For more advice on business and digital marketing, check out the rest of our site.

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