The Main Benefits Of Email Marketing

What Are The Main Benefits Of Email Marketing?

Did you know that 99 percent of email users check their inbox at least once a day? That type of engagement makes marketing through email a must for any business. Read on to learn more about the benefits of email marketing.

What Are the Benefits of Email Marketing? 

Due to its versatility and outreach, email marketing offers benefits to both large and small businesses. Some of the main benefits include:

Return on Investment

Any marketing strategy will require some costs upfront with no guarantee that it will pay off. However, email marketing has a high return on investment (ROI), with some studies showing that it has a return of up to 4,300 percent. Compared to other forms of marketing, this ROI is outstanding.


Whereas hiring a salesperson or making an ad is expensive, email marketing campaigns are an affordable option. Many plans cost less than $100 a month and some companies offer free starter plans.   

Customer Engagement

Email marketing campaigns allow you to continually engage with your customers in a non-intrusive way. You can also base your emails on their behavior to better meet their needs. 

Automated Process 

While not necessary, the email marketing process can be automated. This can save time, develop customer-centered emails, and lead to an even higher ROI. Before you begin the automated process, you will need an established list of contacts. 

What Are The Different Types Of Emails Used In A Marketing Campaign? 

The type of email marketing you use depends on the target of your email and the information that you want to deliver. Some of the most common include:

Welcome Email

This email is targeted at new contacts and is a good way to introduce your business.


A newsletter is a reoccurring email that provides helpful information and updates on your business. 

Reengagement Email

This type of email is directed at subscribers who have been inactive.  

Triggered Email

This promotional email is sent out after a specific action is taken by a client, such as clicking a link or downloading a document. This requires an automated process.

Dedicated Email

This email is focused on just a single item related to your business, such as a discounted sale or sponsored event.  

What Are The Different Types Of Email Marketing?

There are two main types of email marketing, Business to Consumer (B2C) and Business to Business (B2B). B2C email marketing is the most common and refers to the direct sale between a business and its product end-user.  B2B email marketing is between two businesses, often one business is a producer and the other is a distributor. 

Are You Ready To Start Email Marketing? 

Now that you know the benefits of email marketing, the types of campaigns, and the different emails to send, you can start your campaign. Remember to check out the different marketing plans available to find the best one for your business. If you found this helpful, check out our other blog posts. 

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