Did you know that Google handles billions of searches from around the world each day?
Anyone who’s running a business can take advantage of this digital demand by building a strong presence online. While it may be easy to create a website, figuring out how to make yours stand apart from your competition is much more complicated.
Learning about SEO and developing a killer marketing strategy is essential for your long-term success. Keep reading to learn more about phrase match keywords and how they can both help and harm your business website.
What Are Phrase Match Keywords?
There are a few different kinds of phrase match types that businesses can use online. Each one comes with its own set of unique pros and cons. Phrase match keywords are popular, but the truth is that many businesses don’t know how to use them to the fullest.
A phrase match keyword is words that you choose to make your site appear at the top of a specific Google search. The words have to appear in the exact order in order to work. The good news is that Google will still show your website if there are words that appear before or after your phrase match keywords.
If you have a restaurant, then using phrase match keywords related to your restaurant could draw more attention to your business. For example, “pizza near me,” “best burger,” or “Thai delivery” could shine a spotlight on your restaurant.
When Should You Phrase Match in Google?
Phrase match keywords are stricter than other types of keywords out there. You should only use them if you’ve done extensive keyword research to pinpoint what draws people to your site. This will maximize the number of clicks you can get.
If you haven’t done lots of research yet, then you may want to stick with looser keyword types like a broad match. This will show your website when people make searches that are closely related to the keywords you chose.
For example, if your broad match keywords are “oven mitt,” then your product will appear if people type in things like “stove mitt,” “hot surface glove,” “pot holder set,” or “cooking supplies.”
How Can You Get the Most Out of a Keyword Match?
Although phrase match keywords are restrictive, Google understands that people can be careless when they type. This means that you don’t need to worry about typos or pluralizations when it comes to your phrase.
What you can focus on to maximize the results is your placement. You can use phrase match keywords in advertisements and blog posts.
You should learn more about anchor text vs keywords so you’ll be able to get the most engagement out of every post you make.
You Can Take Your Website to the Next Level With Keyword Matching
Phrase match keywords can be a tricky beast to tackle, but the results are worth the effort. After reading this guide, you can be on your way to elevating your business like never before.
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