As a small business owner, you don’t need us to tell you the importance of your online presence. The internet is a staple of the modern business world.
Therefore, it will come as no surprise that much of your success depends on the quality of your website. It needs to be user-friendly and highly visible.
Most small business owners don’t have the skills to accomplish this on their own. The question then, is how to go about selecting a website designer?
We can help you there. Keep reading for a quick guide on identifying the best web designer options.
1. Client Reviews
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The credibility of any company, whether they provide products or services, can be weighed based on their customer reviews and testimonials. Find out what other entrepreneurs who have hired the company for designing business websites have to say about the designers.
Were they able to work well together to created the perfect online site? Did the web designers demonstrate good communication skills and customer service? Is there anything the client would have done differently?
2. Web Design Experience and Expertise
When selecting a website designer, you should also consider their web design experience. How long have they been creating professional websites for small businesses? Do they have a specific area of expertise?
For example, if you’re looking for “web design for dental practice,” you might feel more comfortable with a company that’s created dental websites in the past. However, most web designers are competent across countless industries.
3. Service Options
Next, find out what services are offered by the website designer. For example, if you’re not happy with the website, will they continue to work with you until everything is how you want it? What if you experience issues down the road, will they be available to troubleshoot your website problems?
Additionally, make sure they are able to make a mobile-friendly website, as 85% of Americans have smartphones. Most of your website traffic will come from people using mobile devices.
4. Examples of Their Work
Selecting a website designer that you know can accommodate your vision is essential. For this reason, we recommend finding examples of the other sites they’ve created for their clients. This will give you a good indication of their abilities and style.
You can usually find these on their websites and social media pages. If not, it never hurts to ask.
5. Web Design Fees
Finally, you need to consider your web design budget. While we don’t recommend a DIY website to save money, you also shouldn’t pay exorbitant prices to have a professional website built.
Talk to the top website designers on your list to get a free estimate for their services. Find out what they offer, verify their reputation, and compare their pricing. This will make selecting a website designer simpler.
Are You in the Process of Selecting a Website Designer
If you’re starting a small business or need to revamp your current website design, we hope our advice helps you find the best designer for your needs. Remember, when selecting a website designer, it’s important to do your homework and vet your options properly. And if you want more business advice, you’re in the right place.
Look through some of the other articles on our blog to find the information you need to help your business grow into a successful empire.
