Due to the rise of digital (on-screen) advertising, the printing industry has faced some struggles in recent years. But, if you’re here, you’re one of the savvy businesses that still consider printed marketing material vital in getting the word out about your products and services.
If you’re having difficulty choosing commercial printing services, you’ve come to the right place. Below you’ll find a brief guide that will get you one step closer to pressing print on your next marketing project.
1. Does Their Past Work Look Competent?
The first thing you need to do is look into the company’s history. Keep in mind being in the printing business for a long time doesn’t necessarily correlate to having the experience you need to perform your project.
As you look into the companies past, take some time to look over references and reviews. In these reviews, you’ll better understand the company’s work in the past, if it was successful, and the overall commercial printing experience customers had with the company.
If you’re still unclear about the company’s actions in the past, don’t be afraid to ask more questions. For example, some companies use specialized printing services like Lenticular, which can help increase the success of your marketing campaigns.
2. Do They Use Up-To-Date Equipment?
The equipment a printing company uses should be top-notch to ensure the finished product is of the highest quality. In addition, modern machines increase productivity, saving your company time and, most importantly, money.
When you work with more up-to-date machines, it decreases the time your brand will spend waiting on its project to be finished. It’s also essential that the equipment be equipped with solid security.
The last thing you want is for your data to be stolen or misused while in the care of the printing company. While older equipment isn’t necessarily harmful to use, it doesn’t provide all the advantages that newer equipment does.
3. What Are Their Printing Features And Pricing?
Does the printing company offer more than just printing services? For example, do they branch out into marketing collateral design or embroidered merchandise?
There will be times when you need the advice and help of an expert. Therefore, finding a company that can offer helpful design tips is essential. Also, take note of the price of their additional features and add-ons so that you can compare costs across service providers.
Your team should have a budget in mind designated towards print media, and you want to ensure you use it wisely and don’t go over what’s been allotted to this specific campaign.
Choosing Commercial Printing Services Sensibly
Choosing commercial printing services can be easy if you consider what we’ve shared with you above.
First, check out the reviews for the company. Second, compare costs across different providers. And never be afraid to ask questions.
Did you find the answers you were looking for in this article? If you did, check out some of the other posts we’ve got in this section, too.