While the pandemic drove many businesses online that previously weren’t, that transition didn’t come with a manual. Business owners found themselves on a brutally steep learning curve with the technology itself. Many of those businesses possessed a minimal or even non-existent IT infrastructure.
Even after getting the tech sorted out, the learning curve didn’t stop. Most of those businesses relied on traditional forms of marketing, such as TV ads, print ads, radio spots, and word of mouth. That means many business owners had little or no knowledge of digital marketing benefits or even how digital marketing operates.
If you’re wondering what digital marketing really gets you, keep reading for three of the top benefits.
1. Clear Audience Targeting
Unlike most mass media advertising, digital marketing gives you much more granular control over who you target. Search engine optimization can help you target people who search for specific keywords. You can even outsource the work.
Let’s say you run a dental practice. You can find a dental SEO marketing agency that caters exclusively to dental practices.
Let’s say you build an email list for ongoing marketing. You can create sublists that target specific kinds of customers and build content and promotions for each customer type.
2. Better Tracking
One of the great weaknesses of traditional, push marketing like TV or radio ads is that you will struggle to track results. You can do some basic correlations. We ran this ad and our year-over-year sales for that day or weekend improved.
In most cases, though, all you can really track is the change in business relative to your business at other times. Digital marketing provides for much closer tracking of results.
Let’s say you run a pay-per-click campaign. You know exactly how many people clicked on the ad. If your analytics are set up on your website, you can typically see how many of those people did what you wanted, such as placing an order.
Again, you can outsource much of this to a digital marketing company if you don’t want to take it on yourself.
3. Better Return On Investment
Digital marketing generally returns a better return on investment, in part because you have more control. You can adjust an online ad campaign based on digital marketing tips that you read. You can run small A/B split tests to see how different versions of an ad perform.
It also means that you can spot high-performing and underperforming channels. That lets you redirect your marketing money faster and with more certainty.
Digital Marketing Benefits And You
If you’re relatively new to online business, the digital marketing benefits may not seem obvious on the surface. Yet, they exist and can make a big difference for your business.
Digital marketing provides you substantially more control over your marketing than traditional push marketing. You can fine-tune your audience, which means attracting more of the right visitors. You enjoy superior tracking and often a superior ROI.
Looking for more marketing tips? Check out the posts in our Digital Marketing section.