The TikTok Ads platform finally gives professionals an advertising tool within the social TikTok allowing the creation of 360-degree campaigns, multi-platform operations, a large variety of creative formats, customer segmentation with programming, and conversion measurement.
The advertising platform for companies and individuals
Table of Contents
The platform will allow you to reach vertically a series of social apps that go beyond TikTok only. You can also launch your campaign on TopBuzz, BuzzVideo, NewsRepublic, BaBe, Vigo, and Helo.
Specifically, it is currently possible to choose on which application or “Placement” you want the ad to appear. Available are News Feed App Series “TopBuzz / BuzzVideo / NewsRepublic”, “ TikTok ”, “Vigo”.
Creative ad formats are important to keep the audience engaged. The TikTok Ads platform allows you to choose the creative format that best suits the objectives of the campaign. This includes horizontal, vertical, or square video and images. Creating advertisements can take a long time, which is why we can use an automated ad distribution tool called “Dynamic Creative”.
With the click of a button, you can create a differentiated target audience, be it by gender, location, age, or otherwise. We can also upload a personalized audience list or expand the target audience thanks to “Lookalike Audience”, a function that allows us to reach more people who are similar to our existing customers.
To ensure data transparency and accuracy, the TikTok team is currently working with as many as eight conversion tracking companies (e.g. Appsflyer, Adjust, Tune, Kochava, FOX, Singular, Party, including Tenjin). Let’s see now how to access this incredible platform.
Log in to the Ads platform
The first step is to type in the following address and the following web page will appear. Now we are inside the site, you just have to log in by clicking at the top right on “Create an Ad” and enter a series of information, you will have to specify for what purpose you are creating the account and from which part of the world you want to operate. In detail, you will find 3 buttons where you can select whether your account will mainly promote its goods or services, provide services to other companies, or will be used to improve your website or personal page. Once this selection has been made, you will have to press next to go to the next step dedicated to contact information.
Creative ad formats are important for keeping audiences engaged;
Here is the useful information to manage TikTok Ads, create campaigns, structure ads, position the budget.
The TikTok Ads platform finally gives professionals an advertising tool within the social TikTok allowing the creation of 360-degree campaigns, multi-platform operations, a large variety of creative formats, customer segmentation with programming, and conversion measurement.
TikTok challenge
The advertising platform for companies and individuals
The platform will allow you to reach vertically a series of social apps that go beyond TikTok only. You can also launch your campaign on TopBuzz, BuzzVideo, NewsRepublic, BaBe, Vigo, and Helo.
Specifically, it is currently possible to choose on which application or “Placement” you want the ad to appear. Available are News Feed App Series “TopBuzz / BuzzVideo / NewsRepublic”, “ TikTok ”, “Vigo”.
Creative ad formats are important to keep the audience engaged. The TikTok Ads platform allows you to choose the creative format that best suits the objectives of the campaign. This includes horizontal, vertical, or square video and images. Creating advertisements can take a long time, which is why we can use an automated ad distribution tool called “Dynamic Creative”.
With the click of a button, you can create a differentiated target audience, be it by gender, location, age, or otherwise. We can also upload a personalized audience list or expand the target audience thanks to “Lookalike Audience”, a function that allows us to reach more people who are similar to our existing customers.
To ensure data transparency and accuracy, the TikTok team is currently working with as many as eight conversion tracking companies (e.g. Appsflyer, Adjust, Tune, Kochava, FOX, Singular, Party, including Tenjin). Let’s see now how to access this incredible platform.
Log in to the Ads platform
The first step is to type in the following address and the following web page will appear.
TikTok Ads for companies, how to create your first ad
Now we are inside the site, you just have to log in by clicking at the top right on “Create an Ad” and enter a series of information, you will have to specify for what purpose you are creating the account and from which part of the world you want to operate.
create an account on TikTok ads
In detail, you will find 3 buttons where you can select whether your account will mainly promote its goods or services, provide services to other companies, or will be used to improve your website or personal page. Once this selection has been made, you will have to press next to go to the next step dedicated to contact information.
You will receive a response from TikTok at the email address you entered. I entered my email and in the next 24 hours, I received the following reply. As you might have guessed make advertising on TikTok it is still not easy as it could be on Facebook or Instagram.
The structure of the ads
It is of fundamental importance to understand how the ads on TikTok Ads are structured, they are organized on 3 main levels: Campaign, Ad Groups, Ad (Ads). Understanding how these three levels work will help you better establish your target audience and allocate your advertising budget by designing ad hoc creative content. Remember that improving your advertising performance will be the key component to achieving your set campaign goals. Let’s now see the 3 levels in detail:
Countryside
Once you have decided to create ads on TikTok, you will always have to create a “campaign” by determining its objectives (ie the final results you want to achieve with your ads). Once this is done you can choose between App Download or Landing Page, your goal, in this case, will be to lead the end-user to download an app or access a specific landing page. The “Ad Group” defines when and where your ads will appear and who will see them. Here you can set specific ads, audiences, recipients, campaign budgets, calendars, optimization goals, and bids for each group you have created.
Ad Groups
The “Ad Group” defines when and where your ads will appear and who will see them. Here you can set specific ads, audiences, recipients, campaign budgets, calendars, optimization goals, and bids for each group you have created.
Remember that within a campaign, there may be one or more ad groups.
The Announcement
The “ad” is the content that you will ultimately present to your target viewers and it will be what you will see online. Notices can be in the form of images or videos. You can upload your creativity and your texts for each ad, create a video using the creation tools that I will explain later. The ads are included within a group (ad Groups) that will allow you to compare and optimize their delivery based on the creative differences and the chosen target.
In summary, here’s what you need to do:
Choose advertisers;
Set the subject of the campaign;
Establish the target audience;
Set a campaign budget and ad group schedule;
Set optimization goals and bids;
Start creating ads.
READ ALSO: 10 brands to follow on TikTok to find inspiration
Create a campaign
Once logged into the TikTok Ads platform, you will see “Campaign” on the banner above, click on the “Create” button to start creating your first campaign! In this section what you will find will be either the campaigns already carried out, ad group (campaign with the target but without inserted content), single ads. But let’s see in-depth what you have to do now, now passed to the next step you will have to choose the objective that best suits your final purpose. You will find yourself in front of this screen with the three categories of objectives, let’s see what they are: awareness, consideration, or conversion. Having defined the purpose, you will have to enter the name of the campaign, do it carefully and with a very specific criterion to avoid future misunderstandings or personal or with collaborators.
The placement of your ad in Ad Group
With the “ad” position we mean where your ad will be displayed in this case you can select only TikTok or also the other applications. I advise you to select “Automatic Positions” so that the system optimizes the spread of the ad on all platforms which will allow you to achieve more traffic. Taking an example, by selecting the “Automatic positioning”, the ad will be visible ” TikTok ” and “News Feed App Series (TopBuzz / BuzzVideo / NewsRepublic)”. While selecting manual placement you can manually choose where your ads will appear, from “ TikTok”,“ News Feed App Series (TopBuzz / BuzzVideo / NewsRepublic) ”, reminds you that different placements may also require different creative formats.
The details of the advertisement
In the section “Details of the announcement” it is possible to fill in the information related to the type of announcement that we are going to launch. You can enter:
URL link: can be connected to the App Store or Google Play for the app or website to advertise.
App ID: Enter the AppID.
Application Name: Enter the brand name or application name you want to show users in your ad.
Profile picture: The profile picture will be shown to the user as part of the ad.
Category: Select the product category for the campaign object. the algorithms identify this parameter to segment the target suitable for the ad.
Keywords: enter the keywords used to describe your website or app, the maximum number allowed is 20 keywords.
User comments (only on TikTok): a function that allows us to enable or disable user comments.
The targeting
The very important point, in this section we will select our target audience by selecting a whole series of parameters related to age, gender, languages, categories, and devices. The platform allows us to save audiences allowing us to use them also for any subsequent campaigns, very useful and intuitive. In this section that you will find immediately under the “targeting”, you will be asked to set a budget that can be diversified into “no limit” or “daily budget”, let’s see in detail the two types.
If you set your campaign budget as “No Limit”, there will be no restrictions on ad delivery at the campaign level. Otherwise, a “Daily Budget” or “Total Budget” at the campaign level, ad delivery will be limited by the “Daily Budget” or “Total Budget” on a single campaign, which means that your daily spending total will never exceed this amount. By selecting the item “specific time” you can program your announcements based on day and time.
Upload your content
We are almost at the end of this mini-guide on TikTok Ads, what you are missing now are the contents and as you can easily deduce from this graphic the choices will be two, video content or a single image. If your goal is to create a campaign on TikTok you will have only one choice, which is to use video content.
Clicking on a single video will open the following screen with all the features that your content must-have. In this screen you will find three different ways to add content, the first will make you make a selection from your computer, the second from the internal TikTok Ads library and the third will connect you to a series of customizable templates with images and music. Once the choice of contents has been made, all you have to do is confirm the content, at the end of this phase, the last step will be the connection to the payment method most suitable for you.
