Starting a small business isn’t as difficult as it used to be. With online stores, digital consultations, and third-party droppshippers, you don’t need a lot of money to get started.
However, starting a small business and building a successful company are two different things. Regardless of what your company does or how much money you have invested, you must generate leads if you want to make any sales.
Nearly 50% of all businesses go under by their fifth year. Don’t become part of this statistic.
Keep reading for our top four lead generation tips for small businesses.
1. Improve Your Search Engine Rankings
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In the modern business world, creating an online presence is essential to your short and long-term success. When people search for products, services, and information relevant to your business on Google, do you come up in the search results?
The higher you rank on Google, the more website visits you’ll receive. If you want to boost your SEO rankings to generate leads, start by:
- Registering your site with Google My Business
- Publishing keyword-rich articles
- Acquiring backlinks from other websites
- Writing effective meta titles and meta descriptions
If you’re not sure how to do these things, hire a digital marketing company that specializes in SEO services.
2. Create Valuable Content
To generate leads through your website, you need to create valuable content that consumers want or need. Depending on your niche and industry, this can look like several things.
For example, if you operate an online clothing shop, your content can include fashion tips, online clothes shopping advice, trending fashion highlights, and more. The key is to hook readers so that they stay on your website longer, follow links to product pages, and reach out for contact information.
3. Run Giveaways on Social Media
Smart business owners know the importance of learning how to generate leads on social media. Ideally, you should build a large following over time via organic posts and paid advertisements.
To create hype for your products and attract more followers, run free giveaways. Users can earn points in the raffle by:
- Following your page
- Tagging friends
The more engagement these posts receive, the more visible they’ll become. You can also pay to promote these posts to people outside of your normal range of influence.
Check out this article to find more information on social media marketing.
4. Publish Customer Reviews
Finally, remember that popularity contests don’t end after high school. If you want your business to succeed, you need to establish social proof of your credibility.
You can do this by publishing customer reviews and testimonials. New customers will be more willing to invest in your brand if they can see what other consumers have experienced by working with you. The more positive reviews you have for your company, the easier it will be to generate leads.
Do You Want to Generate Leads for Your Business?
Successful businesses are built on the foundation of effective marketing and lead generation. Follow our tips to generate leads for your business and get more sales.
And if you’re looking for more digital marketing advice or advertising tips, we have more to offer. Check out the rest of our blog to find more articles that can help you improve your business.