Content marketing is one of the most innovative marketing styles. It can conform to any brand, product, service, or marketing message. Essentially, content is the backbone of the internet.
As a small business owner, if your content marketing game isn’t on point, you’ll miss out on countless leads and sales. You must learn how to use different types of content to define your brand, connect with consumers, and grow your business.
If you want to be successful in this sector of the marketing industry, however, you need to keep up with the current content marketing trends. We’re here to shed some light on the topic.
Keep reading for some of the most important content tips to improve your marketing efforts.
Focus on Quality Content
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Many small business owners and blog operators make the mistake of thinking that quality and quantity are the same. Whether you’re talking about keyword usage or blog content, quality is always better than quantity.
If you’re creating content to stuff as many keywords as possible into your site, Google will penalize you by lowering your search engine visibility. It’s called keyword-stuffing and it’s a type of blackhat SEO.
Your articles must provide something of value to the reader. Usually, this comes in the form of advice, tips, information, tutorials, etc. This will keep people on your website longer, instill trust, and improve your SEO ranking.
Use Short Video Clips
If you’ve been on social media, you’ve noticed that some types of content are more popular than others. For example, Tik Tok videos become so popular that Instagram started incorporating Reelz, which is essentially the same thing. In fact, many influencers argue that Instagram prioritizes these short videos over posts that only have pictures.
As a small business owner, pay attention to these content marketing trends. You should be using short videos in your digital marketing efforts to maximize engagement and visibility.
Digital Magazines
Because the internet is so prolific, it hardly makes sense to print magazines anymore. If people want entertainment or information, they can find it for free online.
Naturally, a lot of businesses and blog operators have started using a digital magazine layout to combine the best of both worlds. Consumers can find the same great content at the tips of their fingers.
Mixed Content
Finally, using mixed forms of media is one of the most common content marketing trends. This means using different types of content on your website, emails, and social media pages, such as:
- Images
- Videos
- Text
- Infographics
- Etc.
We also recommend hosting live events every couple of months to form a stronger connection with your audience. This gives them a chance to talk to you in person and in real-time.
Using mixed content to grow your business is imperative. You don’t want your subscribers and followers getting bored. Uninspired consumers don’t invest in products or services.
Want to Learn More About Content Marketing Trends?
Are you keeping up with the latest content marketing trends? If not, it’s never too late to get in the game. Follow our guide to update your marketing strategy, increase your brand awareness, and grow your company.
And if you’re looking for more small business advice, we have more to offer. Browse through the rest of our blog for more advertising tips, business advice, and financial guidance.
