Do you know how often Google updates its requirements for ranking a website? Every few months.
And do you know how often your website changes? If you said, “Every few months,” you’re wrong.
Your website changes all the time, even if you don’t think it does. New pages are added, old pages are deleted, images are updated, and text is changed. All of these little changes can add up to big problems if you’re not careful with your website maintenance.
That’s why regular web maintenance is so important. By keeping your site up-to-date, you can be sure that it will continue to meet Google’s standards and rank well in search results.
So how do you perform regular website maintenance? Here are a few tips from expert website maintenance services.
1. Check for Broken Links
Broken links are bad for two reasons. First, they’re a turn-off for visitors. Nobody likes clicking on a link only to find that it doesn’t work.
Second, broken links can hurt your search engine ranking. Google doesn’t like it when a website has a lot of broken links, so it’s important to fix them as soon as you can.
The best way to find broken links is to use a web maintenance agency or an online tool. This tool should crawl your website and identify any broken links. Once you know where the problem areas are, you can fix them quickly.
2. Update Your Content Regularly
If you’re wondering how to build online brand traffic, the answer is fresh content. It’s important to publish fresh blog entries and new pages on a regular basis.
If you don’t have the time to write new content yourself, you can hire a freelance writer to do it for you. Just make sure that the content is well-written and relevant to your niche.
3. Optimize Your Images
Images are an important part of any website. They help break up text and make your pages more appealing.
But did you know that images can also help improve your search engine ranking? It’s true!
Google loves images that are properly optimized. That means adding keywords to your image file names and using the “alt” tag to describe what the image is. This is also helpful for the visually impaired when accessing your website.
If you’re not sure how to do this, you can tailor website maintenance packages to do this for you.
4. Run a Security Scan
Hackers are always looking for new ways to break into websites. That’s why it’s important to run a security scan on your site on a regular basis.
There are a few different ways to do this. You can use a plugin like Wordfence, or you can sign up for a service like Sucuri.
Both of these options will help you secure your website and keep hackers out.
Enjoy the Benefits of Regular Website Maintenance
There are many benefits to performing regular website maintenance, such as improved security, better search engine ranking, and fresher content.
By following these tips when launching a website, you can be sure that your website is always up-to-date and compliant with Google’s standards. As a result, you’ll enjoy better traffic and higher search engine rankings By taking the time to keep your site up-to-date, you can be sure that it will continue to rank well in search results and attract new visitors.
For more tips on building and maintaining a better website, keep browsing our blog.