Over 40% of large companies say link-building is one of the most challenging search engine optimization (SEO) tactics. Generating backlinks can help improve your search engine rankings. Then, you can generate more traffic, benefiting your marketing efforts.
As part of your backlinking strategy, there are a few different types of links you’ll need to consider. Read on to discover the best backlinks for SEO rankings.
With this guide, you can adjust your backlinking strategy to start generating more links.
Read on to learn more!
What is a Backlink?
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You might struggle to generate these different types of links for SEO if you don’t understand what backlinks are first. What is a backlink, exactly?
Backlinks are links that appear on blogs outside of your own. These links can send readers from one blog to your website content.
Backlinks are one of Google’s top ranking factors. The more backlinks a page has, the more traffic it can generate. It’s important to make sure you’re generating high-quality backlinks, though.
Otherwise, the backlinks you do generate won’t improve your Domain Authority (DA). A strong DA encourages Google to boost your organic rankings. Higher rankings can boost your marketing efforts by helping you:
- Generate brand awareness and recognition
- Gain more website traffic
- Rank ahead of competing brands
- Position yourself as a thought leader
- Build credibility, trust, and loyalty
- Generate more leads and sales
- Improve your company’s ROI
Backlinks tell Google that other websites trust and love your web content. Each backlink works as a “vote” for your web content. More votes can help you reach better rankings.
Without backlinks, however, your rankings might not improve. Future customers might struggle to find your business online as a result.
Remember, backlinks appear on other websites. As a result, you can reach a larger target audience online. Those readers will have an easier time finding your website through blogs they already read and trust.
You can leverage the reader’s existing brand trust with another business to generate brand trust for your business. Brand trust could help you generate more leads and sales, too.
Different Types of Links
As a small business owner, it’s important to make sure you’ve considered every aspect of your SEO strategy. For an effective backlinking strategy, you need different types of links. Some links have a stronger impact on your DA than others, though.
It’s also not enough to focus on one type of backlink. Instead, you need to focus on diversification. Otherwise, your search engine rankings might not improve.
Here are a few of the best backlinks you can generate for your website.
Links to Trusted, Authoritative Sites
Most SEO marketers focus on generating backlinks from websites Google already trusts. These websites already have a high Domain Authority.
Since Google already trusts them, generating backlinks from these sites can encourage Google to trust you, too.
Generating backlinks from high Domain Authority websites can help your site look like an authority in the industry. Generating brand authority can encourage customers to trust your business. Ranking at the top of search engine result pages can help you boost brand trust, too.
Remember, increasing your Domain Authority can help your search engine rankings improve.
Unfortunately, these are often the most difficult types of links to generate.
The easiest way to generate high-quality backlinks is to focus on your content marketing strategy. Create helpful, unique blog posts that offer information readers can’t find anywhere else. Other websites will want to link to your content.
Each time they link to your content, you’ll generate a natural backlink.
Don’t focus on generating backlinks from the same site, either. Instead, look for multiple sites that have high DAs. You can also generate quality backlinks by guest blogging.
Anchor Text With Target Keywords
In order to give you a backlink, a website will likely hold the link within anchor text. Anchor text appears within the context of a blog article. When the reader clicks on the text, they can reach your website.
The anchor text the writer uses needs to remain relevant to your target keyword for the linked post. Google looks for keyword-rich anchor text when reviewing your backlinks.
If you generate a backlink and don’t think the anchor text is relevant to your content, reach out to the website owner. Ask if they can change the anchor text.
If someone mentions your website but doesn’t link to your content, reach out! Use that opportunity to generate a backlink.
You can use this template before reaching out: https://blog.justreachout.io/broken-link-email-template/.
Websites With Related Content
When reviewing your backlinks, Google will determine if your site is relevant to the site that’s linked to your content. If there’s no relevance between the two, it can impact the user experience.
Google strives to offer its users the best possible online experience.
When looking for the best backlink opportunities for guest blogging, make sure to review the site first. Determine if the site is relevant based on the content you cover. If there’s no relevance, try to generate a backlink on another site.
Dofollow and Nofollow Links
Every website either has dofollow or nofollow tags.
Google ignores websites that use the nofollow tag. Backlinks from these sites won’t benefit your rankings. These links might include press releases, paid aids, and blog comments.
However, these links can help you generate traffic, which might help your rankings.
Don’t ignore these types of links when working on your backlink-building strategy.
Domains Not Linking to You
Remember, it’s important to diversify the backlinks you generate. Try to generate backlinks from multiple websites as well. Google will notice if you continue generating links from the same site.
It will also notice if you’re generating reciprocal backlinks. In other words, perhaps you created a link for a site that’s linking to you.
Try to generate backlinks from domains that aren’t yet linking to your content.
Backlink Building: Generate These Types of Links for Your Business Today
Don’t miss the chance to generate different types of links for your backlinking strategy. Instead, update your marketing efforts this year. Generating multiple backlinks can boost your rankings.
Then, you can reach more customers than ever before.
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