The Different Types Of Advertising: A Guide for Businesses

The Different Types Of Advertising: A Guide for Businesses

As of 2017, 27 million Americans were running their own new businesses. Since then, that number has only grown higher! If you’re among those new business owners, it’s crucial to understand how to market your brand.

It doesn’t matter what you sell or offer. Marketing is the best way to attract new customers or clients! Learning how to advertise will increase your sales and reach.

To get started, you should understand the many types of advertising. Read on to learn about some of the most popular options.

Television Advertising

You’re probably familiar with commercials that come on between your favorite TV shows. These ads are called television advertising. 

They can range anywhere from 20 to 60 seconds long. Their effectiveness depends on the time of day that they air, who watches them, and how often the air.

Social Media Advertising

Do you ever get ads on your favorite social media platforms? If so, you experienced social media advertising. 

With social media becoming as popular as ever, it’s a prime spot to place ads. You’re almost guaranteed to reach a massive number of people.

One of the most classic advertising options in print. This refers to ads in printed newspapers or magazines. 

This type is handy for reaching a specific group or demographic. For example, you can choose printed materials that target middle-aged women or sports fans.

Mobile Advertising

A newer way to share business advertisements is through mobile devices. Most people have smartphones or tablets nowadays, so it’s a great way to promote your company.

You can place these ads in mobile apps or games, search bars, and videos. QR codes are also a form of mobile advertising.

Radio And Podcast Advertising

When you hear ad breaks on the car radio, that’s called radio advertising. Local businesses often use them to reach new customers or clients in their geographical region. Like television advertising, the success of these ads depends on their air time.

Podcast advertising is similar, but those ads get placed during podcasts. Companies can also sponsor a podcast and get additional advertising time.

Outdoor Advertising

Any ads that you see outside, like billboards, are referred to as outdoor advertising. You may see them in cities or near public transportation, too.

These are effective because they get viewed by large crowds of people. If you want to reach a large audience in a specific geographical location, outdoor ads are the best way to do it.

Pay-Per-Click Advertising

A popular type of digital advertising is pay-per-click (PPC), also called paid search advertising. Businesses only pay for these ads when they get clicked by users online. 

Keywords are often used for PPC ads. If a user searches for one of those keywords, the company’s ad gets pulled up, too.

Try Some Of These Types Of Advertising

When you’re a new business owner, it’s crucial to market your brand to reach new clients or customers. By trying some of these types of advertising, you can do just that! Experiment with them to find which method works best for your company.

Could you use some tips for marketing and advertising a business? Check out our website to find some.

Types of Advertising Appeals & Great Examples of Top Brands Using Them | How Leading Brands Use Ads
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