Pay-per-click campaigns in paid media are a potential gold mine. The idea is simple: you bid for certain channels (whether those channels are for certain audiences or for certain keywords) and, if you “win”, your ad will be shown to relevant...
If you’re exploring the challenging and ever-changing world of Google Ads, we can help. We know very well how hard it is to create, maintain and optimize your campaigns and ads. Our tips today, however, are not part of a list...
You have probably read on our blog about the display network and the Google Ads search network, but do you know the difference between the two? They are quite different from each other and end up playing different roles in the...
Google Ads is a complex advertising network, but also full of features and powerful tools. If you’ve been using Ads for some time, you’re used to the thousands of options and settings that are available in just one click. One of...
Michael Jordan and Scottie Pippen. Cheese with guava. Ronaldo and Rivaldo. Bishops and horses, in chess. What do these pairs have in common? Each of the parties has a specific function, which can bring satisfactory results. However, when together, they are...
