Did you know that people from around the world spend an average of nearly 2.5 hours each day on social media?
Social media serves a few purposes, whether you want to connect with old friends or grow a business, it can help.
If you are interested in expanding your brand and want to become an influencer, there are a few things to do.
Keep reading to discover the best social media strategy tips that will make your account go viral!
Update Your Profile Pic
One of the best social media strategy tips is to update your profile picture.
Since your profile picture is the first thing that people view on social media, you want it to leave a good impression. Most businesses use a version of their logo or company mascot. You can use anything related to the business, but make sure that people will associate the picture with you.
Another option is to upload a portrait image so that people can see who you are. A good profile picture can get you more followers and will start you off on the right foot.
Temporary profile picture changes can also be made if you want to show support for something or change things up for a little bit.
Add an Interesting Bio
Facebook marketing is useless if you don’t have an interesting bio and complete profile.
The more information that you provide to viewers, the easier it will be for them to become a customer. When people understand the purpose and need for your products or services, they become loyal followers.
Adding an interesting bio can set the tone and let people know what your business’s mission is. Depending on the social media platform you are on, bios can be long and detailed or short and sweet. Think about your audience and how much information they will want from you.
A bio can also help you grow followers since it ensures that like-minded individuals are on your page. Don’t forget to add links to your other profiles and website in your bio to increase online traffic!
Interact With Your Audience
If you are searching for social media tips, you will likely come across interactions with your audience.
Interacting with your audience involves messaging, commenting, and liking other people’s posts. The more that you support others in the industry, the more they will provide support in return. If you need help with increasing interactions, learn more about how the likes can be a game-changer!
Try to respond to your followers within a day or two. This shows that you take each customer seriously and won’t leave them hanging if they were to place an order. It’s also essential to interact with your competitors and vendors in the industry to help show support.
Be Consistent
Instagram tips will always tell you to post consistently if you want a larger following.
If you have a habit of making a post, waiting 3 weeks, and doing another, you need to make some changes. Some people recommend setting a timer or schedule for making posts and having them planned. When your content is prepared in advance, it’s easier to become consistent and show your followers that you’re reliable.
Aside from posting regulalry, you also need to be consistent with your responses and image online. Posts and responses should never contradict each other and as long as you are staying true to your mission and goals, you shouldn’t stray too far.
Post Relevant Content
Old and satiated information is often more damaging than not making a post at all.
Only post content that is original and relevant to your industry. For example, if you are in the beauty industry, talking about a sports game wouldn’t be appropriate. However, you could turn sports into a relevant topic by comparing beauty routines for professional athletes.
There are many ways to make trending topics and news relevant to your image, you just need to think outside of the box. A great way to determine if your information is relevant is by looking at the engagement on the posts and searching trends.
Improve Your Image & Video Quality
The next time you are on your profile, take a look at your images and videos.
All of the content on your page should be of professional quality. Whether you make edits or not, you need to get appropriate equipment. Most online influencers and businesses can successfully market with smartphones and tablets.
It’s also a good idea to have a friend or coworker review the quality of your content for a second set of eyes.
Use Hashtags
Hashtags are one of the most useful resources that you have on social media.
When you use hashtags, people with common interests and searches will start to see your content. This increases your odds of gaining more followers and people often see results in a matter of days. Pay attention to trending hashtags to stay relevant and you’re most likely to pop up on FYPs.
If you use hashtags properly, you shouldn’t need 30 of them. Try to trick with less than 10 hashtags, just make sure that they’ll make an impact.
What’s Your Social Media Strategy?
Finding a social media strategy can help you turn your average account into one with activity.
By posting relevant and high-quality content, you can get more viewers on your pages, which will result in revenue. Hashtags are a wonderful resource that can help you connect with like-minded individuals and improve your odds of success.
Don’t be afraid to make a statement with your bio and profile pics to set the tone.
Read our blog for more content about using social media and gaining followers for your business!
