As we mentioned in our previous post, it is difficult to follow Google Ads strategies. We’ve put together common mishaps to help marketers tackle misconceptions and underperformance. If you came across this post without having reviewed the first set of the...

Optimizing AdWords campaigns for small businesses and local businesses is a whole different process from managing campaigns for online stores or segments that need to generate leads online. The challenges change in such a way that many tips for one profile...

You generated links, promoted pieces, and infographics on social networks, and built spectacular campaigns over several months. All are great off-page SEO actions that have proven to work, but for some reason, the site does not appear in the first results...

For years, for companies to directly increase sales on Instagram, they had to rely on their bio links to direct followers to the site’s landing pages. But things have changed! Below are 12 ways to boost Instagram sales, making it a...

If you’re exploring the challenging and ever-changing world of Google Ads, we can help. We know very well how hard it is to create, maintain and optimize your campaigns and ads. Our tips today, however, are not part of a list...

You have probably read on our blog about the display network and the Google Ads search network, but do you know the difference between the two? They are quite different from each other and end up playing different roles in the...