When you check your Google Ads campaigns, you’ll see a red notification that a campaign is “ Limited by budget “
When hovering, you will see the following message:
“Short with the budget” means that your advertisements aren’t giving as often as they could. Increasing your budget can help ensure that you don’t miss out on potential customers.
When your campaign is limited by budget, your ads will stop running as soon as your budget runs out. This means that you may be missing out on potential clicks and orders. Next to the “Limited by budget” notification, you’ll see a budget explorer that will allow you to see how increasing your daily budget would affect performance.
As you can see above, Google Ads sometimes recommends some big jumps in the budget to see results. So, what if you can’t add that much in additional expenses? Is increasing the budget your only option? Definitely not! While increasing your budget will allow you to accommodate more traffic, this is not the only option and, in most cases, is probably not the best option.
Focus on optimization
Table of Contents
If you can’t increase your budget, your best bet will be to focus on saving costs in other areas of your account. Here’s what you can do besides increasing your budget:
Review the cost of your keywords
The first thing you can do to save costs on your account is to evaluate your keywords. Now is the time to lower bids on all keywords that are not performing as expected. You may even want to stop some of the keywords that are simply not profitable and, instead, use the words’ planner – the key to find related queries with a lower cost – per – click.
Add negative keywords
Speaking of keywords is also a good time to add more words – negative keywords to your account. Take a look at your search terms report for any campaign that is limited by budget; are you getting clicks for unrelated searches? Adding them as negative keywords is an easy way to release some of that limited budget.
Make sure your ads are running during the main times of the day
Depending on your campaign settings, a campaign that is limited by the budget may have limited delivery throughout the day or maybe stopped altogether once your daily budget runs out.
This becomes an issue if your budget is preventing you from displaying during the main shopping hours. You can save costs and ensure that your ads appear during
Use the destination location
Similar to how ad scheduling works, location targeting will allow you to show your ads more often in areas where they will perform best. It works by inserting bid changes for certain locations. For example, if you want to focus on a campaign in New Jersey,
you can set your bid adjustment to give more bids to users searching in New Jersey so that your ads appear more often there. You can also prefer locations to exclude from your campaigns to save costs. Immediately, any location you don’t send to should be deleted here.
Depending on your budget, you can also exclude all areas where you’re getting a lot of clicks, but not a lot of conversions.
Redistribute budgets between campaigns
Are all of your campaigns limited by budget or only a few? If only a few are limited by the budget, your answer may lie in the redistribution of budgets. When setting up your Google Ads account for the first time, you may have set the same budget for all of your campaigns.
Now that you have more data to use, it’s time to base your daily budgets on the performance of the previous campaign and the importance of other campaigns. if all 4 daily campaign budgets are set to $ 30 and one is limited by budget, you’ll require to take a look at your other campaigns.
If you find that the other campaigns are consistently spending a few dollars less than $ 30 a day, it may make sense to reallocate that extra budget to the limited campaign.
Create a shared budget
An extra solution to the scenario I mentioned in the previous section is to build a shared budget. Instead of setting individual daily budgets for each campaign, you can set a budget to be shared across multiple campaigns. This is an especially good strategy for those who do not have time to regularly monitor and adjust campaign budgets.
Low budget on Google Ads? Tips to get results anyway!
Last week, I was talking to a friend who has been in the new interior design business for about six months. They are doing well in the referral traffic but struggling to grow or scale the way they’d like.
I asked if they ever thought about advertising on Google Ads, and they said no, because they only had R $ 1000 to spend on marketing per month, and Ads was “very expensive”.
This is a very big and very common misconception, especially in small brands. Advertising platforms have earned a reputation for being expensive and, while definitely not cheap,
They are also economical. You pay for what you can afford. If you only have $ 1000 a month, you can make it count, especially with the right low budget strategies.
Interested in getting the best possible return and being able to run these advertising campaigns on a tight budget? Let’s take a look at the low-budget Google Ads tips to help you maximize your ad spend and get those clicks quickly.
1. Look for high volume, high intention, and low competition keywords
Brands with big budgets can target the keywords they want and bid higher, ensuring that they get the best ad placement. This is more difficult to do when you are on a tighter budget; therefore, your best bet is to strategically choose the right keywords to get results.
It may take a little more research to find them, but high-volume, high-intention, and low-competition keywords are a perfect way to better connect with your target audience.
High intent will be key here. If you find a keyword that indicates a high intention to buy, but relatively low competition, it’s a great way to make conversion easier and more economical.
Let’s say you sell different types of dance shoes, usually to aspiring dancers and their studios. You can sell them under the comprehensive term “dance shoes”, but you will find that “ballet shoes” and “ballet shoes” have similar lower cost-per-click and are more intent due to their specificity. “Dance shoes” can mean anything. Someone looking for “ballet shoes” looks for something specific, making that click potentially more valuable. “Sapatilhas” still has a research volume similar to “dance sneakers”.
While you can only save $ 0.30 per click, this can start to increase quickly, especially since higher-intentioned keywords mean that those clicks are more likely to turn into profitable conversions. In some cases, the differences can be much greater than ten cents – you can see the differences in dollars, which increase even more quickly.
2. Use groups of small ad groups
Smaller ads with fewer keywords are almost always the best way to go. Instead of trying to enter all the keywords that you think your target audience might search for, the goal with small ad groups is to run narrow, focused campaigns.
You create different groups of keywords that are immediately relevant to each other, ensuring that you can create an advertising campaign directly relevant to the specific services that your target audience is looking for.
More restricted ad groups and their resulting relevance may mean that Google positions your ranking or increases your impression share, even if your bid is not as high as other competitors.
If you have an interior design business, for example, you might also have landscaping services, but that is not something that most people would take on. If someone searches for “landscape services” and only sees an ad for an interior designer, they won’t click. A better bet would be to display at least two separate ads, clearly announcing the services that users are looking for.
When in doubt, use negative keywords – to deny irrelevant channels. If you choose to target landscaping services, but do not offer tree removal, you can list “landscaping removal” as a negative keyword.
If you find that you’re receiving a lot of clicks, but there are no conversions for a slightly irrelevant keyword that doesn’t match what you offer as the progress of your campaign, adapt it and quickly add it to the negative section.
3. Perform rapid split tests
Testing will be an important factor in ad optimization. You’ll almost never run a perfect ad campaign the first time, and that’s just part of the process.
The split test (also known as “A / B test”) will allow you to evaluate how different strategies, targeting by the audience, groups of keywords, or ad copies work for your campaigns.
Testing, of course, can be expensive, because you use ad spend to see what works, instead of just knowing what works and optimizing from the start. It’s also necessary, especially since enhanced campaigns are the best way to get great results with a not-so-big budget when every penny needs to count.
To get the data you need to run a high-performance ROAS campaign, you need the tests, but you can limit their financial impact on your budget by running these tests as quickly as possible.
Rapid-fire tests run low-budget campaigns for a period of a few days (at least 4 days), see what works, and pause campaigns that aren’t working as well. Allocate ad spend to more profitable campaigns and implement what you’ve learned for the next testing step.
4. Set manual bids
If you’re on a tight budget, you’ll probably know exactly what you can pay for each click, especially after considering that each click doesn’t guarantee conversion. You can know that you can only spend $ 3.22 per click and you cannot spend a cent on it.
Google Ads offer the option to set manual bidding, which allows you to set limits on how firm you want to spend.
This option gives you much more control over what you are spending and for what. You can never guarantee that you’re only paying for conversions directly, but this allows you to determine how much you want to spend on clicks.
You can always change that from campaign to campaign too; if clicks on certain high-value keyword groups are worth more, you can increase your bid limit while keeping it low on others.
5. Use remarketing campaigns
Remarketing is the process of using customer lists or a customer’s online activity (especially in relation to your website) to connect with them again. Remarketing campaigns have the distinct advantage of being highly profitable and can sometimes deliver more results at a lower cost.
The reason is simple: that target audience that sees your ad is already familiar with you in some way and you know exactly what it is, that is, they can create campaigns that are more likely to attract customers and their needs or interests.
They are more likely to click and convert and to above-average purchase values, so you get a much higher ROAS.
This will be more applicable to Google’s image ads, which appear on online network sites and may include text, images, and videos. You can upload customer lists or choose to redirect users who have visited the main pages of your site.
If they viewed a product, but not your checkout page, you know that they were considering something specific, for example, and maybe open to purchases with the right reminders.
When you’re using remarketing campaigns, keep it low so your audience has a lot in common, but not so small that it isolates a lot from your audience. This will be the ideal point to obtain results driven by relevance and reach at the same time.