Landing Page Design: 10 Ways to Boost Engagement and Conversions

landing page design
Landing Page Design

Poor user experiences drive nearly 50% of consumers to choose a competing business instead. Meanwhile, about 80% of a business’s profits come from 20% of existing customers. If you want to retain customers, you need to improve the user experience. 

landing page design
Landing Page Design

Otherwise, you miss the chance to generate leads and sales.

Your landing page design can act as the backbone of an effective digital marketing campaign. Lackluster page design, however, can scare away potential leads. Instead, consider boosting user engagement with these 10 tips.

With these landing page ideas, you can keep people interested and engaged. Then, you can start converting more visitors into leads.

Your ROI could improve as a result.

Don’t let your competitors take the lead this year. Instead, improve your pages with these landing page design tips today. 

1. Improve the User Experience

Nearly 90% of shoppers won’t return to a website after a bad experience. In fact, about 70% of online businesses fail because of bad usability. Bad mobile optimization annoys 48% of people, too. 

If you want to keep people on your landing pages to boost user engagement, start by considering the user experience. Make sure your pages are easy to explore. If your pages are cluttered, difficult to navigate, or slow, people will leave.

Your bounce rate will start rising. A high bounce rate will hurt where your site appears on search engines like Google. If your ranking drops, you might struggle to reach future customers.

Your competitors will likely snag those customers instead.

How your landing pages function, look and feel can impact your brand’s reputation. Consumers will remember their experience on your site. They might tell others if they had a negative experience. 

They’ll determine your credibility based on your site’s aesthetics, too.

Before that can happen, look for ways to improve the user experience. Improve your landing page design by:

  • Writing with shorter sentences and paragraphs
  • Using bullets and lists
  • Organizing content under headings and subheadings
  • Using bold elements to draw the user’s attention
  • Using white space to give content room to breathe
  • Optimizing pages for smaller screens
  • Improving security
  • Fixing or removing broken links

A minimalistic approach can ensure your pages look clean and organized. If they’re cluttered, they could overwhelm users. 

2. Speed Up Load Times

A slow website could scare away visitors, too. As you improve your landing page website design, run your new pages through Google’s PageSpeed Insights. A one-second delay in mobile load times can hurt conversions by 20%.

Visitors who have a negative experience on your mobile site are 62% less likely to make a future purchase. It doesn’t matter how impressive your campaigns look.

No one wants to feel like they’re back in the days of dial-up. Instead, make sure your pages load quickly. Using Google PageSpeed Insights can help you identify potential issues.

Update your site with Google’s Core Web Vitals in mind, too. Following these user-centric factors could boost load times. You can get started by:

  • Using a CDN
  • Upgrading to a faster server
  • Minifying CSS and Javascript
  • Consolidating CSS and Javascript code or files
  • Preloading fonts
  • Minifying third-party scripts
  • Reducing the dimensions of background images
  • Using lazy loading
  • Optimizing image file sizes

Consider working with an experienced web design and development team. They can help you use these landing page design tips more effectively. 

3. Consider the Purpose

As you use these landing pages ideas, make sure each page you create has a singular purpose. What action do you want visitors to complete? If the page doesn’t have a focus, consumers might get confused.

They might not realize what you want them to do once they’re on the page.

Maintain a singular focus across every component of the page. That includes the headline, copy, call to action, and imagery. 

4. Boost Security

If your website isn’t secure, consumers might not trust you with their private information. They might not want to fill out a form or make a purchase. You can improve your site’s security by adding an SSL certificate.

If you don’t see “HTTPS” in front of your domain name, get an SSL certificate right away. 

5. Improve Your Copy and Imagery

Your website copy could have a major impact on your ability to generate conversions.

Make sure you’re using strong adjectives and powerful verbs. Compel users toward the action you want them to complete. If your copy seems dull, it won’t inspire them to take action.

Look at your images, too. Choose eye-catching imagery to draw the user’s attention. You can use these free stock photos to get started.

You can use A/B testing to determine what copy and imagery to use for your landing pages. 

6. Establish Your Credibility

You can also encourage brand trust and user engagement by establishing your credibility. Proving your credibility could encourage people to convert. You might have an easier time generating leads and sales. 

Consider adding customer reviews to your landing page design. Otherwise, use badges that demonstrate your credibility. 

7. Make Sure You’re Mobile

Run your website through Google’s Mobile-Friendly Test. If your site isn’t optimized for smaller screens, you’ll lose customers.

Make sure you’re mobile-optimized as you use these landing page ideas.

8. Add Conversion Opportunities

Give visitors more than one way to convert on the page. For example, you can add a chatbot or form. Use a call to action button, too.

Creating more than one conversion opportunity can help you generate more leads.

9. Consider the CTA

Take a look at your call to action language. Is it compelling, clear, and concise? If not, you might struggle to generate leads.

Make sure your CTA aligns with the page’s overall purpose. 

10. Analyze and Optimize

Once you start using these landing page design tips, analyze your results. Consider using A/B testing to make more informed choices. 

Only 52% of companies that use landing pages complete testing to optimize them. In fact, only 63% have a structured approach to optimization. Learning how to optimize your pages could give you a competitive advantage.

 

Kick Up Conversions: 10 Tips for Effective Landing Page Design

Don’t let lackluster landing pages impact your business. Instead, use these tips for effective landing page design. With these tips, you can wow your target audience and generate more leads.

Set yourself up for success with these landing page ideas today.

Searching for more helpful tips? You’ve come to the right place.

Check out our latest guides today for more. 

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