There are over 1.9 billion websites, so how can you make sure your website is not only seen, but also targeted toward leads? There are many SEO tips out there, but internal link building is an essential strategy people overlook.
Internal link building is when you build links between different URLs from the same websites. In comparison, external link building is where you link build with other external sites.
Many people neglect internal link building from their SEO marketing plan, but it offers many benefits for your website. Read on to learn about the top five benefits.
1. Enhance Website Usability
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Internal link building helps make your website more functional for website traffic. Around 53% of mobile users will leave a website after three seconds, so you want your website to be as easy to use as possible. Using relevant anchor text and links for your link building will improve user experience and increase satisfaction.
2. Increase Page Views
If you build relevant links, you will increase your website page views and reduce bounce rates. Visitors are more likely to browse your site and continue checking out your content. Overall this improves your conversation rate and website visibility.
3. Improves Crawling and Indexing
Internal link building helps search engines understand your website and navigate it successfully, even reaching less viewed pages. If the search engine bots can reach your website pages with ease, your site will be indexed faster, which helps your website begin to rank higher. You can also use a top link building agency to ensure your link-building is successful and contributes to your overall SEO marketing plan.
4. Boost Web Page Rankings
One of the main goals of an SEO marketing plan is to increase website visibility by improving rankings. Internal link building has an essential role to play in this. Link pages with high conversion rates to help improve ranking on the SERPs with Google.
5. Flexibility and Control
Another benefit of internal link building is that it is flexible, and you have control. You can quickly reconfigure links if something is not working well, which can help keep your SEO marketing strategy as effective as it can be.
You can ensure your links are exposing other valuable areas of your site. It is important to externally link build with do-follow backlinks for your domain authority. However, internal link building is essential to help users explore your website further and access all the helpful information they need.
Start Internal Link Building Today
There are many benefits of internal link building for you and your users. Some benefits will be instant, such as improving website navigation. However, other benefits, such as indexing, can take more time. However, consistency and patience are essential for a successful SEO marketing strategy.
You can also hire a professional company to help you get started. It can be overwhelming to read all the SEO tips and not know where to begin. Internal link building is a great way to start your SEO journey.
Did you link this article? Read on for more ways to enhance your website’s quality.