Did you know that Google Map reviews are moderated by both staff and computer algorithms? Anyone hoping to improve their Google Maps ranking knows how important these reviews are.
2022 has an abundance of tools that can make this process easier for both businesses and audiences.
Read our article to find out what it really takes to improve your ranking on Google Maps this year!
How to Rank Better on Google Maps
SEO ranking on Google Maps follows similar guidelines as rudimentary search engine procedures.
Improving your rank on location-based search engine sites like Google Maps will require the same skills and strategies.
Registering your business with Google Maps is the first way to begin attracting new customers! Once you are verified, customers will be able to leave reviews and comments about your location.
Make sure that you verify your address before you publish your account. This can be difficult to change later. Spread the word on social media and share your Google Maps link while you are at it!
Higher Ranking on Google Maps in 2022
2022 already hosts a variety of tech trends. Each of these innovations can be utilized to improve your ranking on Google Maps this year!
The most important piece of technology is the link to your Google Maps listing. This link can be shared on social media so that customers can save your location.
Fill out as much information on your Google Maps listing as possible. The more information the better!
Conscious consumers will appreciate your attention to detail and ability to communicate with your audience.
Post photos of your space and offerings so that consumers can know if it is a good idea for them to swing by! Updated photos can help new customers feel safe when visiting you for the first time.
Strategies for a Higher Business Ranking
Listing your business on Google Maps does not have to be a difficult or confusing process. In fact, there are dozens of strategies that can help you reel in new customers!
Every new business on the market should consider adding a website to their Google Maps listing. A website is the first place customers will look to find out more information about your business.
The second place that customers will look to find out more information is the reviews section of your Google Maps listing.
Encourage your loyal customers to leave a review and share their honest feedback on your Google Maps listing. Don’t worry, you will have the chance to review and respond to each comment!
Google Maps: Addressing Small Business Needs
Is your small business considering listing its business on Google Maps? Have you already listed your small business and are hoping to increase your ranking?
If you are suffering from a low rank on Google Maps, take the time to figure out what could be the cause.
The first place to check is the review section. Do you have an abundance of low ratings? Most customers consider four stars and up to be a positive review.
It is always a good idea to address every review, however, pay close attention to the lower-rated reviews. Responding to these low ratings may help customers change their minds.
Build SEO Strategies for Google Maps
Did you know that SEO strategies work for Google Maps? Keyword research and target audience demographics are important for a high Google Maps ranking.
A successful SEO strategy depends on a focused marketing plan aimed at your niche. Your description should include keywords that you are hoping to rank highly for.
Descriptions of your photos should also include secondary keywords that pertain to your business. Search engines like Google take advantage of these text placements so don’t be shy!
Optimizing your Google Maps listing is an easy way to optimize your digital presence. Be sure to include multiple ways that customers can communicate with your business.
The Importance of Customer Reviews
Customer reviews are often forgotten about by people who are hoping to move up in the Google Maps ranks.
However, the text of these reviews can help new customers find out about your organization. It’s all about the keywords!
For example, if multiple customers leave a review about your “vegan baked goods” then your place of business will trend for those keywords.
Do you have a few less than favorable reviews on your listing? Take some time to address them and demonstrate accountability. New and old customers will appreciate your effort!
2022 Tips to Get Higher Google Rankings
This year is all about connecting with your target audience. Google Maps gives your business multiple options to become tailored and made for your ideal customer. Dominate Google Maps with Direction!
For example, you can select a niche out of your general category. Are you a tech company that specializes in computer repair? All of this can be listed on your Google Map listing.
You can easily share a portfolio of your work and list all of your social media accounts, right from your listing. Optimizing this content will help a steady stream of customers find out about your business in no time.
Improve Your Ranking on Google Maps
Now you know all about how to improve your ranking on Google Maps! As you can see, research and responsiveness is the name of the game.
Don’t let a couple of negative reviews lower your confidence. Remember, there are multiple tools that you can take advantage of to help raise your rank in the Google Maps algorithm.
If you are still in need of help or inspiration, read our other blog articles. Our blogs are full of innovative ideas that can help propel any project to greater heights!
Learn more about Digital Marketing at Digital Business Grow.