The digital art industry is skyrocketing. Last year it almost matched traditional art for the first time. Perhaps this could be the year digital art surpasses it.
For talented artists, the potential is evident. But getting into this industry doesn’t always seem straightforward if you haven’t done it before.
So we’ve produced this short guide to help you on your quest. If you want to know how to sell digital art, read on for our step-by-step explanation for getting started in this fascinating market.
Before You Launch
You might feel eager to get going. But finding success in selling digital art means planning. Here are two essential tasks to complete before launching your digital art business.
Building an Artist Profile
Customers love to know some backstory about the artist when buying digital art. So you’ll need to think about how to build this profile before you start selling.
Make it interesting. Don’t simply talk about your experience and qualifications.
Tell a story to your audience about why you started as an artist and what happened on that journey. Explain your passions in the art world and tell your audience what inspires your creations.
Research Your Customer
You’ll also need to profile your customer. You don’t need (or want) to sell to the whole world; you need to find your niche and establish yourself as a leading artist there.
That means having a clear understanding of who your customer is and why they want to buy from you. Complete your research and create a profile of your ideal customer.
How to Sell Digital Art: Top Tips
There are plenty of tactics to boost your chances of building a successful digital art business. Here are some of the most successful strategies to adopt when selling digital art.
Where to Sell
Thankfully, you won’t have to set up an expensive website to sell digital art. There are many excellent marketplaces out there on which you can sell. Here are some of the best:
- superrare.com
- Creative Market
- Design Cuts
- Etsy
- Red Bubble
A final tip: Don’t spend too much time creating artist stores on every digital platform. Instead, pick the best ones aligned with your artist approach and target customer.
Pricing
Before pricing your art, explore similar art on the market to see the prices artists can demand.
Don’t forget to factor in every cost for manufacturing and marketing, and add in any fees from 3rd party platforms you intend to use to sell your art.
Promotion
When selling your art on marketplaces, you might assume you won’t need to run any promotions. However, people will still need to discover your art, and you are competing against thousands of other artists.
So take some time to plan a marketing campaign by setting up and growing a social media profile for your art business.
Are You Ready to Start Selling?
It’s an exciting time for talented artists. With the boom in digital art, you have the potential to launch a successful and lucrative career.
Now that you know how to sell digital art, it’s time to turn those dreams into a success story. And don’t forget to explore our digital marketing section for more tips on how to promote your new business.
