If your business is struggling to survive, now is the time to revive it.
What are the most important things in your life? Well, apart from your family and close friends, your company must be very well positioned in your list of affections.
After all, you have conceived it in your mind, you gave birth to it, you fed it so that it would grow. And now it provides a livelihood for you, your family, and your employees (if you have them), and of course, for every company that exists, regardless of its size, there are a whole series of other companies that are an indirect part of that economic fabric.
But a company is also a means of creative expression and allows you to make a difference in the world. What could be more important than that?
If you think of your business this way, you will continue to treat it well, respect it, celebrate it, and invest in it. And if you do that it will prosper and reward you beyond anything you can imagine.
But, as you know, not everything is roses. And with the roses come also the thorns.
Sometimes there are hard times when things don’t work out the way you want them to; you often spend long hours of hard and complex work. In fact, your business can be downright frustrating, even irritating at times. Problems will appear, but not always followed by breakthroughs.
And when this happens, we often forget the value of our business and the fact that we are ultimately responsible for your well-being. And then maybe we start to neglect it. We feel angry and don’t give it the attention it deserves. And how does that work? Not very good, right?
First, we let our company fall apart and neglect it. We take refuge behind our planning work. Perhaps we don’t implement the necessary tools and systems to keep you on track and hide behind our business technology.
And when this happens, we soon discover that our business no longer pays off as well as before. It no longer satisfies us as before. We are no longer so happy about serving customers well.
Even worse, we forget to feed the business
We cut back on our marketing efforts and become sloppy about following up and selling. When we don’t perform these activities well, our business begins to lose weight (because it sheds customers) and becomes slow and lethargic.
After a while (sometimes a few years), our company is a shadow of its former self.
We spend very little time feeding her and she becomes a burden, something we prefer not to think about too much. Although it is more common for this negligent attitude to occur after several years. It is also not uncommon for this to happen in as little as a year or two. Growing and succeeding in your business was harder than you thought, so you just stopped trying…
At This Point, You Have Three (3) Options
Or you continue on the same path and hope that things will change, which I can assure you since it is NOT going to happen. That change depends on you, not on external conditions.
The second option is simply to end the business and start something else that is more appropriate to your current conditions. It is often difficult to admit that we have arrived at that situation.
And the third option is to renew your business, rescue it, and make it revive.
Reviving a company is like taking a starving and neglected child, caring for it, restoring it to health, feeding and caring for it better, and giving it more time and dedication with plans and strategies to organize and promote the company.
I’m guessing most people reading this will go with option #3.
Whether your business is just slipping a bit or is already in free fall, you have to take some sort of decisive action. The problem is that you have developed many bad business habits and changing them is a very difficult thing. It is easier to fall into these old habits, despite your desire to change.
So what can you do?
The only thing that will work is getting help. There really is no other alternative. You need to get help, support, encouragement, systems, and reinforcement until you can stand on your own again and take charge of your business.
If You Don’t, The Chances Of Failure Are Close To 100%.
So what help can you get in these cases?
The first thing I always recommend is the coaching of some kind. It’s important that you find someone who understands business and can give you guidance and support to turn things around.
The cost of having a coach is minuscule compared to the cost of letting your business atrophy or go under completely.
When I started my business I didn’t have the money to hire a coach, but I had the energy, creativity, and drive to learn on my own, attend seminars and workshops, and push things forward without a lot of hands-on help.
But in recent years, when things became more complex and I felt overwhelmed by everything I had to do, I hired a coach who was inspiring and full of ideas, solutions, and marketing strategies that took me out of my zone. comfort.
And I was able to produce results on a very another level
Not only was I able to increase my income dramatically, but I began to have fun with my business. I went from working with clients individually to working with them in group programs.
And I am absolutely certain that none of this would have been possible without a coach who challenged me and kept me continually thinking about my business in new ways.
Now ask yourself seriously if you are ready to work with a coach.
Are you ready to admit that you are weak in some areas of your business, as well as to admit that you have developed some bad habits (like avoiding doing some things) that are hurting your business?
Are you ready to put all that behind you and start creating something for your future that you can be proud of and excited about? Are you ready to work harder than you have in a long time and really go for it instead of making half-assed efforts?
In that case, you are ready to work with a coach.
Then start looking for one. Trust me, there are plenty of great Coaches out there, and many are within your means. Do some research, and ask for references.
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