Around 82% of consumers trust print ads most when making a purchase decision, which shows how powerful this type of strategy is.
Print marketing establishes you as a credible brand, raises awareness, and has a single upfront cost, unlike other methods. But there is an etiquette to follow if you want to see desired results. Perhaps you’ve been struggling with your print marketing campaign and you’re not sure where to start.
Sounds like you? Don’t worry, you’ve come to the right place. Here’s how to create a print marketing strategy.
Know Your Target Audience
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Before drawing up your print marketing plan, it’s important to know your target audience. Figure out which target demographic you’re interested in so you can tap into their wants and needs. Once you know the basics, then you can curate your print marketing strategy, which will help achieve your business’s goals.
But your success also comes down to the quality of your print materials. Because of this, you should contact a reliable company like frontlineprint.com.
Include A Call To Action
If your print marketing campaign doesn’t have a call to action, then it will quickly fail. At the bottom of your brochure or flyer, tell the customer what they should do next. For instance, it could be “follow us on social media!” or “visit our website”, which will help boost sales.
Attend Fairs And Trade Shows
A great place to launch your print marketing campaign is at a trade show. This lets you network with prospects where you can hand out a business card or a brochure for future reference. You should also include a voucher in your catalog as it will encourage customers to make a sale.
Track Your Results
Out of all the print marketing tips, regularly tracking your results is our favorite. Unlike digital marketing, it’s harder to decide which metrics you should focus on. If you’re struggling, then check your site’s landing page to see how many new visitors have browsed your site.
If you’ve handed out coupons on your flyers, then check how many people have used the discount code as it will give you an idea of whether the marketing campaign was successful.
One of the top print marketing ideas is to include a prize or incentive in your campaign. For instance, give away a freebie to the first 50 people who use your hashtag on Instagram. Not only does this raise awareness of your brand, but you can see if they read and interact with the marketing material.
Create a Print Marketing Campaign Today
Hopefully, after reading this article, you’re ready to launch your next print marketing campaign.
Start by understanding your target audience, include a call to action, and track your results to see what does and doesn’t work. You should also target high-footfall areas like fairs or trade shows so you can hand out your latest print marketing material. Good luck!
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