Did you know that people consume about 50 billion gallons of beer each year? If you have already begun your craft brewery business or are thinking of starting one, then you might be curious about how to increase your sales overall.
While it might seem overwhelming to come up with a winning strategy, it doesn’t have to be. Let us guide you by reading on about how to increase your sales at your craft brewery today!
Identify the Hidden Accounts
Whether you’re promoting your brand with 12 oz slim can drinks or another option, you want to reach out to the accounts that aren’t buying from you. Make the list, check it twice, and then reach out to them.
Even if you work with outside distributors, this is still a winning strategy. Take a look at your buy/no buy reports to see the data.
Take It Online
Increase craft beer sales by inviting customers in with different promotions. Consider using email marketing to let customers know about different promotions going on and entice them to come in.
For anniversaries and birthdays of your establishment, consider sending out different offers. New product reminders or deals will excite your potential customers.
Train Your Staff
Remember that craft beer marketing needs to include your staff as well. Teach them about upselling in order to increase sales.
Consider having someone run your online sales if you decide to have an eCommerce platform. This way people can shop right from the comfort of their own home.
Work With Local Businesses
Your craft brewery sales can increase if you partner with local businesses. Reach out to local businesses including restaurants in the area.
Consider reaching out to them in order to stock your beer. Consider offering to sponsor their fundraisers or events by offering a discount or donating beer.
For local events at your brewery, you can partner with local vendors in the area. This allows you to reach out to different clients and they can then host you at their events.
Head to local fundraisers, the park, festivals, and more to get your name out there. Check out different events through the Chamber of Commerce. See what events are happening at your local coffee shop.
Make sure to fill up your calendar and keep track. This way you can reach out to coordinators in advance to see if they still need sponsors or vendors.
Launch Your Newsletter
Besides sending out deals by email, you should also send out a newsletter as well. Even if it’s only sent out once a month, it’s a great way to have consumers remember your company.
In advance, think about what you want to say and what will interest your consumers. Even without huge sales, you can still let them know about different offerings going on. Let them know what areas they can buy your beer around town.
Develop Your Brand
Think about your brand before you start promoting it. Your brand might be promoted on a global or local level, so it’s important to keep this in mind.
Your brand should be the community that creates your product instead of just the beer itself. Think about the area that people will drink it as you develop your brand.
Create a logo and ensure that the colors of your brand go with the overall theme. Use your logo across the board so that people remember your brand.
Use Social Media
As you think about your ideal audience, think about where they spend most of their time on social media. Whether that’s Facebook, Instagram, Snapchat, etc.
Try out different social media platforms if you aren’t sure. Facebook has more of a broad audience but you can still reach your target audience through ads.
Try out split testing while you’re there and see which ads perform best. This is when you run 2 or more ads and change one part of it.
Once you take a look at the results, then you can decide which performs better. From here, you can cut the one ad and then put your money toward the successful ad.
Make sure to include appealing content, videos, and images. Use high-quality images and videos whenever possible. If you’re using Instagram Stories, make it fun for your audience and you’ll need to use attractive videos or images.
Create Your Blog
Have an informative blog for your clients and customers to check out. Make sure to discuss pain points and provide them with high-quality knowledge.
It’s a good idea to update your blog at least once a week, but twice a week is ideal. The content must be strong and you need to avoid copying others. Be sure to use plenty of catchy images to appeal to your audience.
Consider A Podcast
Another option is to have a podcast. This is a great way to attract potential customers.
If you’re not interested in the editing process, you can outsource the editing part. There are different places you can upload your podcast including YouTube.
Understanding How To Increase Sales At Your Craft Brewery
After exploring this guide, you should have a better idea of how to increase sales at your craft brewery. Take your time speaking with your consumers to see what will appeal to them.
Would you like to read more informative business content that’ll have you scoring sales faster? Be sure to check out our other articles on our site today.