More than 50% of small businesses don’t have a marketing plan. If you don’t have a plan in place, how can you generate leads and close sales?
A strategic plan will help you generate sales leads with minimal effort and ensure you are generating the business you deserve.
What are leads in sales? They are people interested in your business or product, which could turn into paying customers. You need to nurture them in the right way!
Read on to find out how to generate sales leads that will, in turn, grow your business.
1. Optimize Your Social Media
Social media is an incredible tool to get your message out there and get in front of your potential customer.
Do your research and find out which type of content your customer engages in. How can you educate, entertain or inform them? Then create content relevant to those goals.
Make sure you post regularly and engage in conversations with your customers online.
You can also use social media adverts to show potential customers what your business is all about. Finding a sales-qualified lead is easy with social media ads because you can be very specific about who you target.
2. Create Content
One of the most effective ways to drive traffic to your website is with content. If you have a cold lead, they may read a piece of content you created and turn it into a warm lead as they trust your authority in your industry.
Create content that proves you are a thought leader in your niche, and people will be drawn to your business.
3. Generate Sales Leads With Referrals
Use your existing customers to warm up cold leads for you. On average, a company with a referral program has 86% more growth over two years than one that doesn’t.
Offer your customers a discount if they refer someone to you; it’s a very cost-effective strategy.
4. Use SEO
If you are after b2b sales leads, then SEO is your best bet. Businesses will turn to search engines to find a company like yours. Make sure your site is optimized for relevant keywords your potential business leads are searching for.
5. Create an Email List
An email list is an invaluable tool for generating sales for your business. When people buy something from you, make sure they sign up for your emails.
You can use your list to encourage customers to become repeat customers and ask them to refer you to new customers.
If you want a cold sales lead who visits your site to turn into a warm lead, offer them something of value for free in exchange for their email address. It could be a how-to guide, an ebook, or a template.
Work with businesses that are similar to yours but aren’t direct competitors to promote one another.
Collaborate on something exclusive, do giveaways together. Make your collaborators audience your audience too.
Start Generating New Leads
Now you have a list to get started generating new sales leads.
Don’t forget to start a sales lead tracker so you have clarity on which channels are the most effective for finding leads. You can invest more in the effective channels once you know which ones they are.
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