You will always need to promote your business, no matter how well-established you are or how long you’ve been around. And just when you think you’ve got it figured out, along comes a group like Generation Z, who are fundamentally changing the things that make brands effective.
In the following article, we look at six business tools that will help your business stay relevant no matter what. Let’s begin!
1. Organic Traffic
The first thing about how to promote your business you need to know is how to generate organic traffic. These are the online visitors that find you based on no paid efforts of your own.
To do it, you need compelling content, and you need to get that content in front of someone. Posting to your social media accounts and optimizing content for specific keywords are two ways to do this effectively.
2. Smarter Paid Advertisements
As you post more, you’ll see the types of content that do particularly well compared to the types that don’t. When you have a hit, throw some money behind it on social networks and search engine “pay per click” models.
Also, consider expanding the type of paid advertisement that you do. Advertising on popular podcasts in your niche, as well as short videos, are business tools you can use for your ADvantage. (Get it?)
3. Email Marketing
Another effective business marketing model is email marketing, which works great when you have a product or service that requires consumer education and continued consumer support. Creating an email marketing list allows you to tailor messages based on where your followers are in the funnel.
If they’ve yet to make a purchase, send messages highlighting top benefits that are likely to get them to act. If they have made the purchase, tailor messages to highlight features of the product or tips to help them get more out of it.
4. Free Publicity
A marketing plan without free publicity isn’t ready for primetime. Free publicity isn’t that difficult to get if you do press releases and know where to send them.
You can use a press release distribution service to help spread the word. Secondly, get to know some of your local media outlets and email them directly with your latest releases.
Make sure what you’re advertising is newsworthy, as in offering a benefit to the entire viewing area and not directly asking for a sale. Services you can offer that benefit the media outlet’s followers will be considered newsworthy enough for promotion.
5. Influencers and Partnerships
Many marketing ideas take off in the hands of popular social media influencers or by partnering with companies adjacent to your market. Harness each other’s followings to boost your own. Considering the billions of active accounts on social media globally, this can be highly effective at growing awareness overnight.
6. Promotional Items
The creation of promo items like promotional magnets and shirts are still some of the most effective ways to stand out. With the right design, they are wonderful branding tools. Furthermore, they promote goodwill with your leads by offering some useful functions.
Many Smart Ways Exist To Promote Your Business
As you can see, there are many intelligent ways to promote your business. If you are stumped for ideas, try one or more of these out and see what kinds of results you’re able to get.
Best of luck as you grow your customer base and brand. And for more smart advertising tips, check out some of our additional posts!