Did you know that about 90% of the purchasing decisions a person makes are based on color alone?
While designing a poster or flyer may seem complicated, at the end of the day even the most simple of designs and use of color can prove to be the most effective when it comes to event promotion.
There are many ways to create a successful flyer. Whether you want to use a photo editing program like Photoshop or a vector graphics editor like Illustrator, there’s no one way to go about it.
Keep reading to learn more about how you too, can design flyers.
Use Simple and Colorful Designs
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It’s important to use colors within your flyers and posters that represent your event as well as your brand. The colors should be eye-catching and should pop out to the reader and grab their eye. People gravitate towards attractive designs, and the more thought you put into your flyer, the more attention it will garner.
Vector imaging is the industry standard when it comes to graphic design. Vectors make it easy for you to create clean graphics that are easy to reuse for later projects. While raster images will also create the effect you desire, it’s less flexible when it comes to scalability.
Keep in mind that if your flyer is going to be printed, the colors may be translated differently by printers. You should use CMYK colors to ensure that they print as you intend them.
Make Your Message Clear
Don’t overcrowd your flyer. This will make the overall message too busy and hard for the reader to skim quickly.
A poster that’s too complicated for the eyes is more likely to be dismissed by the viewer. The event you’re trying to tell people about should be easy to find on the flyer.
You should be able to simply glance at your flyer and instantly gain a sense of what your event is about. Otherwise, you may be inviting misunderstandings about your event, which will confuse people who want to attend.
Let Your Fonts Speak for Themselves
The main font used within your flyer should be different from the other fonts. Think of each font as telling a different story to the viewer, thus carrying a different piece of information.
Each line of text should have its own text box when creating the flyer. Stuffing all of the text into one box won’t format correctly or cleanly, and will lead to awkward spacing on the page.
Typography is one of the key main aspects of designing flyers and posters. It’s important that you integrate this with the rest of the colors and graphic design on the page in order to create a cohesive effect.
Make Event Promotion Easy With Flyer Design!
Creating a design for your event promotion that captures your event’s essence with clean lines and bold colors will captivate your audience. Remember that Less is more when it comes to design. You don’t want to overcrowd your main message and leave people struggling to read your flyer. If you are looking to print your flyers for promotion, then you can visit Helloprint flyer printing.
Trust your gut and free your imagination to create a flyer that truly speaks for your event.
If you enjoyed this article and want to learn more about poster design, then be sure to check out our other posts in business and digital marketing today!