Did you know that internet users visit an average of 3 pages every time they land on a website from search? This is great news for you as a business owner but also a sign you may need to update your website SEO.
The key to having users interact with your website is to make it user-friendly and optimized for their needs. This means optimizing your content, loading speed, and pages for the best visitor experience.
Keep reading to discover the best tips on how to build an SEO-friendly website and boost traffic from the get-go.
Do In-Depth Keyword Research
One of the basics of business website design is finding the right keywords for your niche or field. Depending on the keyword you want to rank for, you need to do in-depth keyword research before you publish your website or any content.
For example, if you own a law firm, you need more specific keywords for the type of law you practice. See what your competitors rank for so you get a general idea of how to do SEO for lawyers.
Post Quality Content Regularly
Content is still king and always will be, especially when it comes to search engines and how they choose which websites to rank. If you want to figure out how SEO works, focus on the user experience on your website.
When a visitor searches for something on Google, they either want to find more information or solve a problem. This is called search intent. Using only keywords without solving your visitor’s problem can skyrocket your bounce rate.
In other words, if the visitor doesn’t find what they’re looking for on your website, they’ll leave and look for answers on another website. This is why quality content is essential for keeping visitors on your website.
A mobile-friendly website is essential to ranking higher on the search engine results pages. Google considers this an important ranking factor and you shouldn’t ignore it.
If you’re using a pre-made theme, look for ones that are fully responsive for all devices. If you work with a web developer, they’ll use website design tools to make sure your website is optimized.
Optimize Your Images
Optimizing your images is a must if you want to speed up your website and have search engines index all your pages and posts. This means reducing the size of images but also adding image alt text and descriptions. This is why WordPress is one of the best website design tools. You can install a plugin for everything without writing a single line of code.
Make Sure Your Website Loads Fast
A fast-loading website is one of the major ranking factors for search engines like Google. Your website needs to load within 3 seconds or less because otherwise, visitors will click away.
To speed it up, remove any unneeded plugins, media, and pages. This is one of the benefits of SEO that can set you apart from your competitors.
Build an SEO-Friendly Website and Boost Traffic With These Useful Tips
Whether you’re building a new website or want to optimize your existing one, these SEO tips will help you position your business online. From optimizing for speed to choosing the right keywords, creating an SEO-friendly website can be simple if you follow these tips.
Want more SEO and web design tips? Check out the rest of the articles we’ve published on this topic and stay tuned for the latest industry trends and updates.
Learn more about Digital Marketing at Digital Business Grow.