Did you know that digital advertisers spent over $189 billion in 2021? Even if you’re not spending money on digital advertising, you can be certain that your competitors are. Creating a successful dental practice means developing an advertising plan that will help you bring more patients into your office.
Word-of-mouth and reputation can help you establish a steady stream of loyal patients coming into your dentist office, but you’ll need an advertising strategy if you want to grow your business.
In the article below, you’ll find a guide on how to create a business advertising plan for your dental practice. The advertising tips in this article can help you find new patients and keep up with other dental practices in your city or neighborhood. Keep reading to learn more about advertising strategies.
Use Google Ads to Find New Patients
When someone is looking for a new dental office, they often go to Google first.
The best way to get in front of these potential customers is to make sure your website appears on the first page of Google’s search results. The only problem is that it can take a while to build up a search engine optimization strategy that puts your website on the first page of the search results.
Google Ads allows you to pay to be on the first page of search results. You can target search terms like, “dental offices near me” or “best dental office in (your city).”
Don’t Be Afraid to Experiment With Facebook Ads
One of the benefits of Facebook advertising is it allows you to target different audience segments. You can target people based on their location, demographic information, interests, workplace, and more.
If you have a well-defined idea of what your ideal patient looks like, Facebook will help you target ads for those types of patients. Facebook Ads are most effective when you experiment with different types of copy, images, videos, and audience targeting parameters.
Be sure to leave room in your ad budget for Facebook ad testing and experimentation.
Make Sure You’re Able to Track Results
Whether you’re creating an ad plan for yourself or using a dental marketing company, make sure that you’re able to track the results of your advertising efforts. One way to track advertising results is to install call tracking software on your website.
Call tracking will allow you to tie phone calls to different ad campaigns. When a new patient calls your practice, you’ll be able to see which ad campaign they came from. This date will help you figure out if your ad campaigns are worth the money you’re spending.
Developing an Advertising Plan for a Dental Practice
If you follow the advice in this article, you should be able to develop an advertising plan that attracts new patients. It’s important to use multiple advertising channels and track all the metrics associated with each ad campaign.
Be sure to read the other articles on this website to learn more about advertising and marketing.