You only have 50 milliseconds to make a good impression on your audience, so you should create a brand identity that people will recognize.
But how do you create a good brand identity, and what goes into the design?
There are many different strategies you can use, but keep reading to discover the best strategy to create the best brand identity that any customer will recognize.
Look At Your Current Brand Identity Strategy
Table of Contents
First, you’ll want to review your current brand identity to get a sense of where you’re at. Good branding means good communication.
You’ll want to ensure that all of your visual aspects align with your brand values and mission, communicate the story, give an intimate understanding of your brand, and reflect the company’s personality.
When you look at how your current brand identity is functioning, you’ll be able to figure out how you can tweak or craft your brand identity to match your future goals.
Design the Perfect Logo
Once you’ve audited your existing brand identity, you’ll be able to decide if you want to create a new logo or not. If you don’t have an existing brand identity, then you’ll want to create a logo.
This will be the visual image for your brand identity. You want to create a logo that meets certain requirements, like visually communicating what your business is and values as a brand.
You’ll also want it to be visually appealing. It should be clean, uncluttered, and simple. You’ll also want to use your brand fonts and colors so that it looks cohesive.
Remember, this is going to be the one thing that people will recognize as your brand, and it’ll be everywhere. So take your time designing the perfect one.
Review Your Competition
If you need inspiration, take a look at what your competitors are doing. You want to make sure that your brand is different from theirs. You want it to be unique, relevant, and visible.
You need to understand who your competition is and how your brand compares with them visually. You’ll want to do a competitor audit where you compare your brand to other competitors.
This can give you some surprising insight. You might find that other competitors are using the same colors. The same types of companies might start to use the same color palette, like Netflix and YouTube both using red, while Facebook and Twitter both use blue.
If you want to learn more about how to best present your brand, you need to learn about your competitors and how they differ from your business.
Learn More About How to Create a Brand Identity
These are only a few steps on how to create a brand identity, but there are many more that can help you with your marketing.
Marketing strategies and trends change all the time, but we’re here to keep you updated.
if you’re interested in more marketing and branding content, check out our website!