How trustworthy is your website? Having a website people can trust is important for many reasons. But how do you know just how trustworthy your business site is?
Internet scams are something that many consumers fear. So much so that they’re more than willing to forego a purchase from a site that raises security and privacy concerns. If your website trustworthiness can be called into question, this spells bad news for you and your business.
Luckily, there are some simple things you can do to make your site appear (and actually be) more secure. Read on to learn how to build website trustworthiness in just a few simple steps.
Why Is Website Trustworthiness
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Website trustworthiness is important for keeping existing customers and gaining new ones. A consumer is far less likely to purchase something from your site if it doesn’t appear legitimate, which in turn damages your sales. But a trustworthy site can have further influence on the number of people using your site as well.
Building a website that’s trustworthy is an important part of any SEO strategy. This is because trustworthiness is one of the standards Google uses to determine how high to rank a site on its SERP. Google EAT stands for Expertise, Authoritativeness, and Trustworthiness, and you need to have all three to have a good SEO ranking.
Make Your Website More Trustworthy
So, what are some steps you can take to make your site immediately more trustworthy? First and foremost, make sure you’ve got an SSL Certificate on your site, showing it’s secure. You can also consider adding a trust badge to your homepage to make it clear that consumers’ data and privacy are safe.
One little tip is to add a client testimonials page. This shows you’re a legitimate business with happy clients.
Another way you can do this is to include the logos of brands or businesses you’ve worked with in the past on your site. It’s always also a good idea to have some examples of your work if possible. If you’ve been mentioned in the media at all, you can include snippets or links as well.
Then there are more subtle things you can do. As consumers, we all have a sixth sense when it comes to what makes a website seem authentic. Things like stock photographs and bad web design can set off alarm bells.
If your website design is outdated or in need of a little TLC, it can be a good idea to hire a company to help design your website so that it looks more professional and trustworthy.
Make Your Site A Bastion Of Trustworthiness Today
When you’re making changes to your site, try to take a step back and view it from a consumer’s perspective. What works, and what could potentially be offputting?
Building website trustworthiness only takes a few simple steps. And if you’re looking for more digital marketing tips and tricks, we’ve got plenty more. Check out the rest of our site now.