Before deciding which digital marketing platform you are going to use, consider the result you expect to get from your investment. Because, believe it or not, Facebook ads and Google don’t offer the same results.
Overall, Google Ads does a better job of driving sales, while Facebook Ads is an effective way to increase brand awareness. If your goal is to sell products or create leads,
Google Ads is a great answer. On the other hand, if your goal is to increase brand awareness or remarketing for previous site visitors, Facebook Ads may be a better investment.
Regardless of which platform you use, considering the differences between each one and how they relate to your business goals will increase the chances of your investment going further. Before making a decision, let’s look at what Facebook and Google ads are and what they can do for your company.
What are Facebook Ads?
Facebook ads are a great tool for improving brand awareness and can provide great effects for companies that sell products.
Companies that use Facebook Ads to sell products successfully are selling products with competitive prices to a specific target audience.
In addition to increasing brand awareness, Facebook Ads are excellent at promoting brand engagement.
Facebook ads are more engaging than other types of ads. They fit perfectly into the Facebook news feed and are not difficult. Companies that produce well-made and inviting content have found that people want to interact with these ads and get exceptional results from them.
If you want to drive more traffic to your website, Facebook Ads are a great gateway for capturing new followers within your target audience to nurture and grow into repeat customers.
What are Google Ads?
Google Ads is designed to help your company generate new leads based on specific research relevant to the company. By targeting specific keywords and phrases, you can capitalize on a person’s potential to make a purchase.
Increasing a company’s bottom line is the overall goal of any Google Ads campaign. Therefore, placing the right ad in front of a potential customer when they are likely to make a purchase or request service information is the first step towards achieving that goal.
In addition to text-based ads that appear during a Google search, there are other channels on which advertisers can broadcast their messages to potential customers.
Whether you’re focused on increasing brand awareness and website traffic or selling products online, Google Ads is a comprehensive platform for advertisers who want to meet a variety of needs under one roof.
What is the difference between Facebook and Google Ads platform?
At the platform level, Google and Facebook are quite distinct from each other, so it is important that you understand what is different between them. The differences in reach and targeting show the benefits and disadvantages of these two advertising options.
Google Ads can run on two networks, the Search Network, and the Display Network. Text-based ads and Google Shopping ads use the former, while image and video ads use the latter.
The variety of ads that you can show on the Google Ads platform is an advantage, as is your reach. With over 2 trillion searches per year, Google is the largest and most popular search engine.
While Google Ads can display ads on search engine results pages (SERPs) and on any website that makes space available for Google to use through its AdSense program,
Facebook ads will appear on Facebook itself and its affiliated platforms, like Facebook Messenger and Instagram. With over 2 billion monthly users, Facebook traffic is not a scoffing number.
As the largest and most popular social media platform, there is a lot of potentials to reach new customers through Facebook Ads.
While you can implement demographic targeting in your Google Ads, it’s much easier to reach specific audiences through Facebook Ads.
All Facebook ads are customized to target people based on the information included in their accounts. Factors such as age, location, and interests play an important factor in who receives the ads.
However, in Google Ads, performing demographic targeting can be challenging. For it to work correctly, users need to sign in to a Google account to receive ads based on demographic data.
Google tries to infer certain identifiers from information collected in the form of browser cookies, but this method is not always effective.vb GF
Tracking Facebook ads and Google?
How ad success is tracked is a common point that the two marketing platforms share. Tracking conversions on your Google Ads can be done by adding a small piece of code to certain pages on your site.
Setting up conversion tracking for your Facebook ads is very similar. Facebook supports internal tracking through your Facebook Pixel, which is an additional code that you stick to your website. Also, you can track conversions through your website’s Google Analytics.
Using Facebook ads and Google ads together?
If your budget allows, using Facebook Ads and Google Ads together can be a profitable investment. Achieving paid search and paid social will give your company a comprehensive marketing strategy that is likely to prove successful.
Serving ads to both people searching on Google and Facebook users browsing the feed allows you to expand your reach and capitalize on two groups of audiences with different intentions.
The focus on branding through Facebook Ads and promoting your products and services through Google Ads is a tactic that can be applied to any type of company.
Capitalize on the traffic generated by Facebook Ads by creating ways to engage them with your website through email list subscriptions, limited time promotions, or promotional video views.
Facebook ads can take some time to result in sales, but getting people to visit your website is a great first step.
While using Facebook Ads to increase your brand awareness, run Google Ads to generate more sales. Advertising on Google will allow your company to profit from people looking to meet a specific need and are more likely to convert when they see a relevant ad rather than someone browsing Facebook.
For example, showing Google Shopping ads for the products you sell on your site is a great way to expose your business to people who want to make a purchase. For your search ads, select a healthy number of relevant keywords and consider how location targeting can better improve your results.
Using the two platforms together can provide a result that you could not have achieved if you had announced just one.
Like other financial investments, performance is almost impossible to guarantee – but with the right information, you can minimize risk when making decisions based on your business objectives.
Depending on the type of industry and business goals, it may make sense to use only Google Ads or Facebook Ads. But for most companies, investing in both can produce great results.