Financial Planning As Life Planning

Financial Planning As Life Planning

When it comes to receiving personal financial advice, most of the time a transcendent factor is missing, the emotional component of a person’s life.

This is the great challenge that professionals face to achieve a new approach to a type of personal financial advice known as Personal Financial Planning (Financial Life Planning).

Life Planning is based on a premise that, at first glance, may seem obvious: financial advisers should first discover what are the deepest and most essential goals in the lives of clients before making extensive financial recommendations.

That seems like a clear enough premise, right? So what makes her so different?

Traditionally, financial planners have been focused on numbers, budgets, taxes, investments, and all that planning related to money, without exploring or taking into account the broader, complex, and also emotional context that makes up a person’s life.

In the same way, on the side of a potential client, there are preconceptions: they believe that a Financial Planner will only be interested in the financial and economic aspects of their life, providing only tools that will contribute to the ordering and control of money.

Life Planning has a more holistic and comprehensive approach. His philosophy is based on the concept that every human being intends to live a life with meaning, purpose, goals, and values.

Therefore, the task of the Financial Planner should begin with the discovery of the unique aspirations and desires of each client, a process that is not always easy, since it is tainted by the person’s fears, insecurities, or resistance to sharing something so intimate. and significant (even knowing that this will be extremely helpful for effective and successful planning).

Many of those deepest desires, longings, and goals that took shape at some point in life are usually locked inside us or have been forgotten. Opting for the safe and predictable, in the face of the fears and pressures that arise in adulthood is common.

But then, over the years, such safe and predictable decisions can seem more like a straitjacket than a path that enables growth and goal achievement.

It is then that many aspects of life begin to seem boring and meaningless. When we manage to remember those first purposes, impotence usually seizes us.

Life Planners are vital in the process of contributing to getting through the “safe and predictable” structure and finding the way back to those sensations and objectives that we wish to rescue as driving forces of change.

If you had all the time or money you needed, what would you do?

What would I want to do or be so that, at the end of my life, I could feel that I have lived fully?

How do I want to be remembered by my friends, my family, and my children?

The answers to these powerful and profound questions are often very revealing.

A Wall Street stockholder decides to quit his job to open an inn and dedicate part of his time to painting. That workaholic accountant finally takes the long overdue vacation to be able to share quality time with his children and his wife.

A mid-level manager of a mediocre service company sets out to fulfill her true desire and opens the restaurant she always dreamed of.

A teacher exhausted by the workload, the behavior problems of his students, and the poor salary, takes leave without pay, thus rediscovering his passion for teaching, leaving his job, and looking for one more in line with his expectations as a teacher.

Time and time again, Life Planners discover that their clients carry with them forgotten, postponed, buried goals and desires that, at some point in their lives, were part of the design of the future they wanted to have, awakening enthusiasm and vigor.

Long-delayed aspirations are recovered and brought back to the battlefront, while all those obligations that sap energy and are not transcendent are put aside to focus on rescuing a new life project.


With the right advice, it is possible to dispel those anxieties, old beliefs, and preconceptions so tied to money that drive us in the pursuit of more and more and, instead, achieves a true connection with those dreams and aspirations that really matter to us. both for our personal well-being and for that those who surround us and constitute our affections and deepest bonds.

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