It seems like everyone is on social media these days. Meta Platforms recently announced that it has nearly 4 billion monthly active users. Meta Platforms include popular social media apps such as Facebook, WhatsApp, Messenger, and Instagram.
However, social media is used differently depending on demographics and objectives. For example, Facebook is most popular with millennials and is less used by teens.
This all depends on how you want to use the app. Some people sign up for Facebook to belong to a community group, while others want to keep family members up-to-date.
Read on to learn the differences between a Facebook group vs page. Explore topics such as what is a Facebook page, and how does it differ from a group, below.
What Is a Facebook Page?
A Facebook page is a source of information or news for an individual, business, or organization. A page speaks with one voice for whomever it represents.
For the individual, each Facebook page has a news feed. Here, the user can publish posts about what they are doing, life milestones, and other newsworthy information. This information is shared with the user’s network of Facebook friends.
With a Facebook page, there are other features you can take advantage of. You can publish photos to your Facebook story. These photos disappear within 24 hours and all traces of the post are erased.
A business or organization can also operate a Facebook page. Here, they can provide information about the company or team. There is a section about the user where website hyperlinks and other important contact information are listed.
Businesses also use the app to post ios14 Facebook ads and market to prospective customers. They can tailor their marketing campaigns to reach individuals with a high likelihood to buy their product or service.
What Is a Facebook Group?
The primary difference between a Facebook group and page is the number of representative voices. In a group, there is no longer a single voice speaking for the page. Instead, many people can post photos or updates.
Facebook groups typically have administrators that manage the page. People from all over the world can join the group.
Some groups limit membership by asking users to fill out a questionnaire. Other groups operate by invitation only and cannot be found through the search feature.
The group usually represents a particular interest or hobby. For instance, there are Facebook groups against bullying or gun violence. Also, there are groups that follow a favorite sports team.
Members of the group are allowed to post on the page. Usually, an administrator has to approve the post. The group may post rules that members need to follow in order for their posts to be approved.
What Is the Difference Between a Facebook Group vs Page?
Choosing between a Facebook page and a group depends on what you want to accomplish. If you are looking to create a community feel, a Facebook group is probably the right selection.
For those looking to control a message, whether, for an individual or business, a page is the right choice. If you enjoyed this article about the differences between a Facebook group vs page, check out our blog for more great content.