Let’s look at some numbers first. The average Facebook user sees 36 ads per day and clicks on only 10 ads per month (0.33 per day). And that’s just one social media platform.
This means that your creative digital marketing campaigns better be truly out-of-the-box and eye-catching. Otherwise, your advertising dollars are going to fall on deaf ears.
Keep reading for some digital marketing tips that should get more of your marketing dollars converted into sales.
1. Combine Digital Marketing Strategy With Offline Events
The way you are going to get the best out of your digital marketing efforts is if you combine some of them with your offline sales and marketing tactics. That is, using digital to boost your offline event sales and vice versa.
Whenever you have an offline event going on, connect it somehow to your website or social media platforms, using an Instagram photo booth frame or something like that. Or whenever you have a promotion on your social media sites, tell folks about any offline concert or street event you might be running.
2. Personalize Your Marketing Efforts
Every customer nowadays feels like a number, like a cog in a wheel, like they are insignificant except as a dollar figure to businesses. That’s why you need to make them feel like they are more than that.
Influencers do this well on social media. They form relationships with their followers and personalize their sales tactics so subscribers feel like they are friends with them, rather than just a client or a customer. Do the same with your digital marketing campaign.
Learn from the best email marketing campaigns and see how well they do personalized digital marketing.
3. Blog With SEO in Mind
Don’t just blog for the sake of blogging. Always think SEO first. Pick your keywords well and speak to topics that are trending or that your clients care about.
The more you think of your client when blogging, the more successful your blog will be and the more sales you will be able to garner.
4. Remarket, Remarket, Remarket
Everyone expects to be remarketed to. It’s a given nowadays.
But are you using remarketing to its fullest potential yet? There are so many ways you can use this digital marketing goldmine to boost sales, remind people of abandoned carts, and improve your brand reputation.
Creative Digital Marketing Tips: Which One Will You Apply First?
Every business has to rethink its creative digital marketing strategy every few months since customers get bored so fast. That’s why the digital marketing tips presented above should help you get started on this.
No need to get overwhelmed and think you need to apply every tip right now. Choose one and apply it with diligence before moving on to another one.
We have many other articles on our website about effective digital marketing tactics. Bookmark our site so you can revisit and catch up on our content regularly.