Did you know that around 86% of small business owners make under six figures each year? You may be hoping to beat those statistical odds. But to do so, you’ll need to start building brand trust.
What is brand trust and how can it help your business thrive? Read on to find out!
What Is Brand Trust?
No brand trust guide is complete without defining what brand trust is. Brand trust boils down to how much your customers believe that your company will generate the results it claims to offer. In other words, are customers confident in you?
You’ll need to consider your customers as you pursue the brand trust basics. And more importantly, you’ll need to invest in ongoing and clear communication across all platforms. The experts at seojet.net can help you with that!
Shout What You Do Best
Wondering how to build brand trust? Start by mapping out what it is that makes your company unique and dependable. And share it on social media and on your website.
For instance, if you operate a dry-cleaning business and can turn around a three-piece suit in 24 hours, share the good news! Or if you average a 5-star rating from customers on a third-party site, share it! Show evidence that you offer premium customer service and reasonable prices for your services.
Does your company have a vision or mission statement? This is another way to foster brand trust. Customers will like seeing that you’re passionate about what you do — and looking toward long-term success.
Be Proactive About Addressing Common Concerns
Another good practice is to do a soft release of a product and gather feedback before moving forward with a launch. Then you’ll know what customer questions to address before they even come up. You may be able to anticipate some questions, too.
For instance, if you offer an expensive product, some potential customers might be concerned that they can’t afford it. Share a testimonial that speaks to a customer’s positive experience using a monthly payment plan. That will make your product feel more attainable and show your willingness to adapt.
Look at the Competition
While it might sound counterintuitive to scope out the competition, it’s one of the best things you can do. That way, you can find your service gaps or discover a new niche that you can fill.
For example, a competitor brand may not offer free shipping. Look for ways you can tighten your budget in other areas, such as utilities, in order to offer free shipping.
As another example, expand your social media marketing if your competition doesn’t do it. You can provide inside glimpses of production processes or profile staff members. Posting photos and video clips will help make your company more relatable and build brand trust.
Learn How to Build Brand Trust
Building brand trust entails paying attention to your customers’ needs — and responding. Share your mission and values through multi-media methods across social media and websites. And address customer concerns and feedback to show that you are committed to being a trustworthy organization.
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