According to a survey, around 50% of Americans choose dentists depending on their rank in search engine results, proximity and online reviews. Since the best way to attract new patients is to have a good and positive online presence, you need to invest in a suitable digital campaign.
Digital marketing for dentists is today more vital than ever before. If you want to attract the right number of patients and have a competitive advantage, here are some digital marketing tips you should consider.
Optimize Your Website
A dental practice website is an investment you should not ignore. However, having a website with information about your practice or services is no longer enough. Your website is your first point of interaction with your patients.
Your web visitors will judge your practice according to their experience with your website. Therefore, consult the right SEO experts to ensure you convert your target and optimize your website. The right website design should:
- Be easy to navigate and understand
- Have a user-friendly interface
- Have all relevant information
- Provide live or online assistance
- Have links to your social media pages
- Allow online appointment booking
- Have a blog
Note that an A+ or well-optimized website will also increase your ranking on SERPs. This will increase your visibility. Find out how to generate inbound traffic to your dental website and grow your business.
Use the Power of Social Media
Social media platforms such as Facebook, Instagram and Twitter are great digital marketing tools. Staying active on social media, engaging with your target and running ad campaigns are some of the marketing strategies that you should embrace.
Since 80% of consumers, especially local consumers, trust businesses with positive social media reviews, you need to have a good Facebook marketing strategy. Your marketing strategy should also include:
- Posting before and after pictures of your dental procedures
- Giving dental tips
- Posting clients’ testimonials
- Posting pictures of your office, team members and community events
- Posting discounts or seasonal promotions
- Hosting a live Q and A or virtual event
Use high-quality images and post informative content that encourages social shares. This will help you reach a broader target. Remember, the more online presence you have, the higher the ROI.
Digital Marketing for Dentists: Have an Optimized Google My Business Page
Creating and optimizing a Google My Business (GMB) should be on the top of the list of your marketing plan. Your GMB listing should be the centerpiece of your local digital marketing or local SEO strategy.
Google my business is a verified platform and will provide your target with the correct information about your practice. This includes:
- Your location
- Hours of business
- Photos of your practice
- And more
A GMB listing will increase your ranking on SERPs and ensure that patients looking for your dental services can locate you.
Use These Digital Marketing Tips to Grow Your Business
In today’s digital and competitive world, having the right digital marketing strategy will give you the competitive advantage your business need. As the dental industry market size continues to grow, it is crucial that you invest in digital marketing for dentists. These tips and more will help you attract more patients, and have a competitive edge and a steady source of income.
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