Did you know an astonishing 96% of customers will quit using your company over bad customer service? These customers may also leave bad reviews on sites like Yelp, Google, and the Better Business Bureau, warning potential customers away.
It’s critical for companies to listen to their customers. Fortunately, customer feedback software can help you streamline this process into one efficient system. Read on to learn more!
What Is Customer Feedback Software?
This term simply refers to the tools companies use to encourage, collect, and analyze feedback from their customers. It DOES NOT include generating fake positive reviews.
Companies can use these tools to:
- Find areas of weak or strong performance
- Identify what creates positive leads
- Analyze and visualize data
- Share feedback insights
- Form strategies for improvement
- Improve customer communication
- Improve customer satisfaction
Many tools are used to create a comprehensive system for multiple feedback channels. For example, your feedback can include phone conversations, emails, and help tickets. The top tools help you collect all these different elements into one dashboard.
Popular Customer Feedback Tools
The top tools make customer feedback easy and hassle-free for your customers. This includes automated surveys, review processes, and user feedback tools for whenever a customer uses your products and/or services.
Surveys are a versatile customer feedback tool. You can use them before, after, and even during the process of interacting with your customer.
For example, you can offer surveys asking customers about their website experience before they even buy your product. Many surveys are simple pop-ups that take customers only a few seconds to fill out.
Tools for Customer Reviews
Many people aren’t motivated to leave a review unless they’re upset with a product or service. This means companies lose out on valuable positive or neutral customer feedback.
Research shows the majority of customers look up products and services online before they buy or try them. You can get more Google reviews by using customer feedback software to encourage and positively manage the review process for your customers.
User Feedback Tools
If you offer online services like apps, user feedback tools are valuable for improving your processes and functions. Both Google Play Store and Apple’s App Store rely on user feedback for the gaming apps, media apps, and other online tools they offer through their app markets.
This tool is also important for tracking bugs and glitches in your system. If you don’t have an official bug tracker, your customers will become frustrated with the lack of communication and resolution during system performance interruptions.
Get the Customer Feedback Service You and Your Customers Deserve
Customers have very little patience for companies that don’t listen to them. They will take their business elsewhere at the first chance.
Customer feedback software helps you maintain positive feedback channels with your customers. You can make the improvements they need to enjoy your products and services to the fullest.
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