The global content marketing industry is expected to grow by USD 417.85 billion between 2021-2025. As online shopping continues to become more popular, this figure is only likely to increase in the future.
But what are the content marketing trends set to take the internet by storm in the coming months? If you can implement effective strategies before your rivals, you could gain a vital edge and capture a larger share of the market. While this is a fast-changing sector, there are several techniques that are already establishing themselves in the online marketing world.
Let’s dive in and learn more about content advertising trends to look for in 2022.
One of the most important digital marketing trends in the coming year is likely to be storytelling. Rather than always trying to sell to consumers, you can create a bond by giving them insights into your business. You could write blog articles about why you started your company and your vision for the future.
You could also talk about your company values and what you are doing to give back to the community. When you connect with your audience on a personal level, they may be more likely to buy from your company.
Designing interactive content is an innovative marketing technique that can produce a fantastic return on investment. For example, rather than guessing what products or services your audience would like, you can run polls to get their opinions. You could also post fun quizzes and give out the answers on popular social media platforms.
This can be an excellent way to learn more about your customers while also expanding your advertising reach.
One of the most popular types of marketing is using infographics. These allow you to display complex information in easy-to-understand formats. Not only can colorful infographics help you convey your message quickly, but they are also great for breaking up large chunks of text. This can make your articles more reader-friendly.
A smart marketing method is to provide audio content. Podcasts aren’t new, but they’re rapidly growing in popularity and could be a valuable marketing tool. You can even turn your written articles into audio files, maximizing the advertising power of each piece of content you create.
As consumers can listen to podcasts as they are performing other tasks, such as going to the gym or commuting to work, they are also easily accessible.
Keep Up-To-Date With The Latest Content Marketing Trends
Staying current with the latest content marketing trends is essential to ensure your business can thrive. Connecting with customers on a personal level is crucial, and infographics can help you get your point across in a short amount of time. You can also benefit from generating helpful audio content such as podcasts.
Your content marketing campaigns could soon be generating substantial revenues!
If you’ve found this article helpful, be sure to check out more great posts in our Digital Marketing category before you go.