It is a fact that creating a successful website is one of the minimum requirements for any company that wants to increase its online authority. But for that, it is not enough to do it anyway. If you want to create a website from scratch, or already have one and want to improve it to leverage your online results, check out our tips.
First of all, you need to understand why having a website is so important. This is one of the most powerful business tools today.
Why is it important to create a website?
Table of Contents
Even large traditional media companies have used the internet as a way to increase their reach, and, consequently, their sales. Some professionals have the website or blog as their only tool and earn a lot of money from it. It all depends on your strategy.
By doing this, in addition to breaking physical barriers, making it possible to reach people all over the world, with a successful website you can reinforce your authority over your market niche and thus be found in the main search engines.
Many companies and professionals choose to keep only profiles on the main social networks, which is also a valid strategy, but it has its negative points. Facebook, for example, tends to limit the reach of unpaid publications, which greatly interferes with the organic reach of publications, something that no longer occurs with Google (as long as you do not violate the ranking rules).
You must have heard reports of someone who went to search for a certain company and when they didn’t find your site, they just gave up on the purchase, right? This is something more common than it seems, since having a website gives the image of greater reliability and professionalism, and it goes without saying how important this is.
Also, the main benefits that your company gains when creating a website are:
Be found by search engines
Show your product or service in more detail
Gain credibility and market strength
Sales channel (can be exclusive or additional)
Open 24 hours a day, 7 days a week
But, certainly, the biggest advantage of having a website is the generation of leads, who are nothing more than people interested in your products, services, or what you or your company offer. Remembering that the lead is not yet a customer, but has great potential to become one.
A successful website is a great ally in lead generation, since through it people find your website, consume your content, subscribe to your emails, and start receiving content constantly. This strengthens and strengthens the relationship with the lead, always aiming to convert him into a customer. However, the task does not end after the conversion: it is necessary to nurture this relationship, so that the customer will buy from you again, and also refer it to other people.
Now, enough of theory and let’s go to practice.
How to create an optimized website
Several phases involve the process of creating a website. But, to guide you on this journey, we have made a list of 9 tips that will certainly help you a lot in this construction process.
1. Build lightweight and fast websites
Increasingly, access to the Internet comes exclusively from cell phones. In practice, this means that investing in a website optimized for this type of access is essential. Avoid elements that make loading difficult and/or make the site slow. This consumes a lot more mobile data, which can permanently alienate the user.
2. Separate the content into menus and sub-menus
This item facilitates the navigability of the website and the location of the contents of interest. On the other hand, if your site is disorganized and difficult to navigate, this can alienate the user and prevent them from accessing it again. Prioritize hierarchical organization, moving from the most comprehensive to the least comprehensive topics.
3. Treat photos before posting
Very large images are not always the best option, as they also become quite heavy and make it difficult to load the page. Also, treating them before publishing makes it possible to stylize them and add your brand, making them even more professional.
SEO techniques can and should be used in images since the traffic coming from Google Images is a medium that attracts a large visit to your website. The title of the image must match what it represents, as well as the captions, alt text, and URL of the image.
4. Adopt a harmonic look
Define a style for your website, and keep it all over it. Strong colors are allowed, as long as there is the logic between them and that the choice speaks to your brand and positioning. When in doubt, betting on more neutral design and colors reduces the chances of error, and still prints elegance and sophistication.
Also, the website is a channel for your brand, so it is necessary to pay attention to maintaining your brand identity. This makes you easily recognizable in digital media, and this is essential in the infinity of available content. In addition to showing personality and differentiation among competitors.
5. Think about the user’s trajectory
Put yourself in the user’s shoes and define a logical navigation path. This applies to the construction of the menus, the creation of the content, and internal and external links. The clearer and more structured this trajectory is, the better the user experience and the possibility of converting it.
6. Take care of page titles
The best content is useless if the title doesn’t attract the reader’s attention and he doesn’t open it. A good title is also one of the main items of SEO, which will facilitate the ranking of the site in search engines. Let’s say the title is like a parachute, if it doesn’t open, nothing is done.
7. Use only one type of font on every website
This is a strategy that aims at the visual harmony of the website. We agreed that it would be strange if each page of the blog had different colors and fonts. This can cause discomfort to the user, so maintaining a standard is important. Always prioritize readability, scannability, accessibility, and usability.
[insert_link phrase = ”See also:” href = ”https://www.hostgator.com.br/blog/fontes-web-como-escolh/” title = ”Digital typography: choose the best web fonts for your site ”Target =” _ blank ”]
8. Bet on a responsive website
A successful website is synonymous with a responsive website, because it guarantees a perfect visualization of the content in any medium that the user may access the website, whether through a desktop, smartphone, or tablet. Not to mention that, while Google prioritizes responsive sites in its ranking, it tends to punish those who do not.
It is important to ensure a good view for all browsers that the user can use. Using a CMS (Content Management System) to create the site is a resource that can facilitate the process, since the CMS is a system that helps in managing the content, and most are already responsive.
9. Choose a good hosting
Web hosting is responsible for storing all the contents of your secure site. It ensures that your website is live 24 hours a day to be found by users. So, choosing a good web host ensures that you have a successful website.
[insert_link phrase = ”See also:” href = ”https://www.hostgator.com.br/blog/como-escolh-hospedagem-de-sites/” title = ”Website Hosting: How to choose the best option for your site ”target =” _ blank ”]
As you can see, creating a successful website these days is a minimum requirement for any business, regardless of its niche or size. In this way, your company will be able to reach a much larger audience and in a much more effective way than it would be through an exclusively physical environment, which justifies the choice of many companies to act in an exclusively digital way. Thus, sales will only be a consequence.