About 70% of businesses say generating website traffic and fresh leads are among their biggest challenges. If you’re not generating traffic and leads, your competitors could take the lead instead. Don’t let that happen!
Instead, start using these nine marketing tips and tricks to set your business up for lasting success.
With these small business marketing ideas, you can generate more brand awareness, leads, and sales. Your ROI will improve as a result. You can get leagues ahead of the competition and start growing within your industry.
Don’t let your brand fall behind. Instead, take the lead with these tips for marketing strategies today!
1. Research Your Audience
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Before using the rest of these marketing tips and tricks, take a moment to gather research. Audience research will help you learn about your customers. Then, you can better appeal to their needs and interests.
Without research, however, you might make assumptions about what your customers are looking for from your business. They might turn toward one of your competitors instead.
Before that can happen, look at your Google Analytics to learn about your previous website visitors. Otherwise, determine who you want to reach based on demographics and psychographics. For example, you might want to pinpoint customers based on:
- Pain points
- Buying behaviors
- Interests
- Hobbies
- Age
- Language
- Location
- Gender
- Household income
- Marital status
- Education
If you’re focused on more than one group, create buyer personas. Then, gather keyword research for each group. To gather keyword research, use tools like Google Trends or Keyword Planner.
Focus on longtail keywords (made of four or more words). These keywords are more precise.
Keyword research will help you determine what your customers are hoping to find during a search. Then, you can appeal to that need by creating the content they’re searching for.
Use your research when using the rest of these ideas for marketing your business.
2. Refresh Your Brand
A distinct, eye-catching brand can set you apart from other businesses in your niche. Establish your brand guidelines, including your:
- Personality
- Voice
- Tone
- Mission and vision statements
- Font styles
- Color palette
- Logo
- Imagery styles
Make sure you keep your branding consistent as you use the rest of these marketing tips and tricks. Consistency will help you build brand awareness and recognition.
In fact, about 60% of consumers prefer shopping from familiar brands. If you keep changing your branding, consumers might confuse you with someone else.
Create brand guidelines to ensure you maintain brand consistency.
3. Update Your Website
Once you update your branding, take the time to update your website as well. Make sure your site is fast and mobile-optimized. Otherwise, people might leave without exploring your content.
If people leave without clicking around, your bounce rate might increase. A high bounce rate can hurt your search engine rankings. Ranking at the top of a search could help you appeal to more customers online.
Instead, create a positive user experience (UX) on your website. You can:
- Make sure your forms are easy to complete
- Speed up page load times
- Add negative space between content
- Add an SSL certificate for security
- Maintain brand consistency
- Update the navigation bar
- Ensure accessibility
- Use an easy-to-read font style
Consider working with an experienced web design and development agency. They can update your website with the UX in mind.
4. Create Content
Once you’ve gathered your keyword research, start creating content for your website blog. Using small business marketing ideas like blogging will establish your credibility. You can also pair blogging with search engine optimization (SEO).
SEO will help your website rank higher on search engines like Bing and Google.
Start creating different forms of content, including blog posts, infographics, quizzes, and videos.
Interactive content like polls and quizzes can help increase your dwell times. Videos are engaging and easy to consume.
5. Stay Social
Once you start creating content for your blog, make sure to share it. For example, you can reformat your content for social media. Social media marketing can boost your reach and keep your customers engaged.
Research social media marketing tips and tricks that are relevant to the latest trends. Following the latest trends will help your brand remain relevant.
You’re not limited to social media marketing, though. Consider in-person events, too. You can look into Rockway Exhibits + Events to learn more.
6. Work With Influencers
If you want to improve your social media marketing strategy, work with an influencer.
Influencers already have a strong following. You can leverage their brand trust and loyalty to expand your reach online.
Ask an influencer to promote your product or service. Consumers will appreciate the personal recommendation. They might decide to give your brand a try as a result.
7. Nurture With Emails
Make sure your website features an email newsletter form. Encourage people to subscribe to receive your newsletter and exclusive content. Offering exclusive email content could help you generate more leads.
As you start generating leads, nurture them with future emails. For example, you can share your latest blog posts or industry news.
Consider using automation to save yourself time as you use these small business marketing ideas.
8. Use PPC
Pay-per-click (PPC) ads can appear on Google, social media platforms, and blogs. You can create text or visual ads to appeal to your audience. Then, direct them to your website.
From there, you can use a dedicated landing page to convert consumers into leads or sales.
Consider working with an experienced digital advertising agency. They’ll ensure your ad campaigns are set for success. Otherwise, use platforms like Google Ads and Facebook Ads to get started.
9. Create A Referral Program
You can also generate more brand awareness, trust, and leads with a referral program.
Encourage your existing audience to spread the word about your business. Reward them for each new customer they help you generate. Then, encourage those customers to join your referral program.
This word-of-mouth marketing strategy can help you expand your reach.
Set For Success: 9 Marketing Tips For Generating Awareness
Learning how to reach your target audience can set your business up for lasting growth and success. Give these nine marketing tips and tricks a try this year. With these tips, you can expand your reach and generate more leads.
Get ready to grow with these tips today.
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