Do you need a TikTok account? Is the Clubhouse fad over?
Small business owners and marketers are always looking for new ways to reach audiences. They tend to jump from one shiny new thing to the next, but never gain traction.
They tend to overlook one of the most important and long-lasting ways to build an audience. That’s starting a company blog.
Before you start to argue that blogging is dead, you’ll want to keep reading. You’re about to learn that blogging has a lot of value for businesses, whether they’re B2B or B2C.
You can make sure that you have a blog at the center of your content marketing strategy.
Still not convinced that blogging is the best strategy?
Read on to learn nine reasons why you need to start a business blog today.
1. Show Your Expertise
Your business competes against dozens, if not hundreds, of other businesses for the same pool of customers.
You can set your business apart by positioning yourself or your company as experts in your industry. You can provide tips that people are searching for online.
Provide a lot of value to your audience, and they’ll become loyal customers in no time.
2. Improve Search Engine Rankings
As these digital marketing FAQs show, posting blog content consistently shows Google that your site has new content to index and display in search results.
That turns into better SEO rankings because Google trusts your content. It’s more likely to show your content over another site that posts content when it suits them.
3. Use It to Repurpose Content
You’re probably reluctant to start a blog because you don’t want to add to your growing pile of content creation needs.
A company blog actually makes it easier to create content for other marketing channels. You can use the blog content as the basis of your script for long-form videos.
That video gets posted on YouTube. By the way, that gives you another way to improve SERP rankings.
You can edit long-form videos into short reels for Instagram and other social networks.
4. Get High-Quality Leads
Do you find that traffic and leads from social media don’t turn into quality leads for your company? That’s because people don’t have the intent to look for things related to your industry when they get on social media.
When they look for information in search engines, they have the intent to learn more about things specific to your company.
That’s why a company blog leads to high-quality leads. You attract people with a genuine interest in what you have to offer.
5. Blogging Has a Compound Impact
A tweet lasts a few minutes. You’re lucky if someone sees a social media post. Yet, you can get a ton of traffic to a blog post you wrote two years ago.
That’s because blogging has a compound impact in a way that social media and other forms of digital marketing don’t.
That means that the more often you post valuable content, the more likely it gets found in search engines.
Some posts will draw more and more traffic, even years after you write the content. You can use these posts to target new customers and get them to take the next step in the buyer’s journey.
6. Build an Email List
There are so many things that you have no control over in the digital marketing world. You don’t know if or when Instagram will update its algorithm or TikTok changes its user interface.
You can’t control search engine rankings, either. You can control your blog content and your email list.
Blogging is a great way to build your email list because you attract people to your blog who are already interested in your products and services.
Offer a white paper, webinar, short ebook, or masterclass to entice your audience to sign up.
7. Improve Brand Awareness
You’re looking for information about gardening. You notice that the same company comes up over and over again in your searches.
You’re more likely to remember that company and rely on them as a trusted source of information. If you like their content, you’ll share it with the click of a button.
That site’s brand gets exposed to more and more people.
You can create that scenario for your brand when you start a company blog.
8. Develop Brand Trust
Did you know that 81% of consumers trust blog content? They trust blog content more than social media and online advertising.
It’s not easy to build trust with a customer that you haven’t met in person. That’s why you want to create a company blog.
You learned earlier that you can use the blog to become a thought leader. Thought leadership goes a long way to building trust.
Posting consistently builds trust among readers and search engines.
9. Show the Big Picture of Your Company
A company blog is a chance for you to show the side of your company that’s open and fun. You can also show the vision and direction of your business with a blog.
A software company can write content that shows the roadmap and vision of the company. Businesses can share company news updates, product releases, and new hires and promotions.
You can also show the lighter side of your company. If there are company outings or gatherings, you can show that on your blog, too.
Don’t Wait to Start a Company Blog
Before you jump on the next social media trend that won’t last or build your business, start a company blog.
A company blog will help you build brand trust, improve SEO rankings, and get high-quality leads and customers to your business.
There are plenty of reasons why a business blog should be a major part of your content marketing strategy. Now, start creating content!
Did you enjoy learning about blogging for your business? You’ll love the other digital marketing articles on the blog. Check them out today!
