Are you struggling to stand apart from the competition? You might want to audit your website. An old, outdated website could scare potential customers away.
They might start to think your business is behind the times, too.
In fact, design has a 75% influence on a website’s credibility. Failing to prove your credibility could impact your ability to build brand trust. Without brand trust, consumers might not want to give your business a try.
Instead, you can use effective business web design principles to stand out from the crowd.
Here are seven web design tips you can use to stand out and draw customers in. With these business web design tips, you can create an effective, eye-catching site. Updating your website will ensure it becomes a helpful marketing tool, too.
Start designing a new site with your target audience in mind. Give your company web design the boost it needs with these tips today.
1. Brand Consistency
Nearly 60% of consumers prefer shopping from familiar brands. Meanwhile, a signature brand color can boost recognition by 80%. As you work through these web design tips, make sure to maintain brand consistency.
Maintaining brand consistency can help you avoid confusing customers. Otherwise, they’ll move from one page to the next and think they’ve landed on a different website. They might leave, which could increase your bounce rate.
A high bounce rate could hurt your search engine rankings. Lower rankings on search engines can make it difficult for people to find your site.
Instead, use brand guidelines to make sure every component of your brand remains consistent on all pages. Your brand guidelines should include your:
- Voice
- Tone
- Personality
- Photography style
- Imagery style
- Color palette
- Font styles
- Logo
- Vision statement
- Mission statement
Create a brand document to make sure every member of your team is following the same brand guidelines.
Don’t forget to add your logo to the top corner of the navigation bar, too. Then, link your logo to the homepage. Consumers can click on the logo to return to the homepage with ease.
Meanwhile, they’ll know they’re on the same site when they see your brand logo regardless of the page they’re on.
Don’t forget to maintain brand consistency as you start creating blog content, too. When you share your content on other platforms, consumers will see your branding. They’ll associate your content with the branding on your site.
2. Easy Navigation
As you use these company web design tricks, make sure to consider the user experience. A positive user experience ensures your site is easy to use. If your site is easy to use, people will stay and explore your content.
If it’s difficult to use, they’ll leave without clicking around. Remember, your bounce rate could rise, hurting your rankings.
A better user experience on your site could yield conversion rates of up to 400%. Unfortunately, 88% of shoppers won’t return to a website after a bad experience.
Start improving the user experience by updating your navigation.
First, avoid putting too many pages in the navigation bar. Instead, stick to the most important pages across your site. For example, you’ll want to include the homepage, contact page, about page, blog, and product/service pages.
Simplifying the navigation bar will ensure people can find the pages they need with ease.
Make sure your site is fast and mobile-optimized, too. You can run your site through Google’s PageSpeed Insights and Mobile-Friendly Test to check. A fast, mobile-optimized site is easy to explore and navigate on any device.
Your hosting can impact your site’s speed. Consider exploring choosing the Best Cheap Website Hosting for an upgrade.
Otherwise, consider working with an experienced web design and development agency. They can help you find other ways to improve the user experience.
3. White Space
As you start building a site for your business, make sure to include white space between page elements. Without white space, your content can look cluttered. You could overwhelm visitors, too.
They won’t know where to turn their attention.
Make sure there’s space between your text, imagery, and buttons. Add plenty of white space around your conversion opportunities, too. Then, you can direct the user’s attention toward important areas on each page.
Use colors to draw the user’s attention toward certain page elements, too.
4. Impactful Messaging
Your text is an important component of your business web design as well.
Make sure you’re using impactful statements, especially with your headlines and call-to-action buttons. A strong call-to-action can encourage conversions.
Use headlines that are clear, concise, and impactful. The headline should communicate what’s on the rest of the page. Make sure each page has a singular purpose as well.
Otherwise, you could confuse visitors.
Make sure the headline, URL, content, and call-to-action button remain focused on one concept or purpose.
5. Eye-Catching Content
As you continue working through these web design tips, it’s also important to consider your content. Engaging content can keep people on your site longer. It could encourage them to convert into a lead, too.
Experiment with different forms of content, including videos. Videos are easy to consume and engage. You can add a video to your landing pages to grab the consumer’s attention.
6. Social Proof
Remember, without credibility, consumers might not trust your brand. Consider using social proof to encourage consumers to trust you.
For example, you can use a plugin to feed Google My Business reviews to your website. Reviews from happy customers might encourage new customers to trust your brand. If consumers trust you, they might feel more inclined to shop from your business.
7. Conversion Opportunities
As you update your business web design, make sure your site is optimized for conversions. Add more than one conversion opportunity.
For example, you can add a chatbot to engage visitors in real-time. Add an eye-catching button to your navigation. Otherwise, simplify your forms so they’re easy to complete.
Stand Out From the Crowd: 7 Web Design Tips For Sweet Success
Using these web design tips can help improve your company site with the user in mind. An eye-catching, easy-to-use site will keep them engaged. Then, you can direct visitors to convert on the page, encouraging leads and sales.
With this company web design guide, you can set your business up for success!
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