Most of us have been guilty of at least one of these Facebook traps. While this will not necessarily make or break your business, making improvements in these key areas can increase overall Facebook page engagement, retain loyal customers, and position your small business for success with potential customers.
What are Facebook Ads?
Facebook ads are a great tool for increasing brand awareness and can provide great results for companies that sell products.
Companies that use Facebook Ads to sell products successfully are marketing products with competitive prices to a specific target audience.
Facebook ads are more inviting than other types of ads. They fit perfectly into the Facebook news feed and are not disturbing.
Companies that produce well-made and inviting content have found that people want to interact with these ads and get exceptional results from them.
If you want to drive more traffic to your website, Facebook Ads are a great gateway for capturing new followers within your target audience to nurture and grow into repeat customers.
1 You only talk about yourself
Have you ever had a friend who keeps talking about himself? (You know … that friend.) It is very unpleasant to go out with someone who is self-centered and doesn’t listen to you.
The same goes for Facebook. It can be tempting to send as many promotional messages as possible, as this looks like a form of free advertising.
But this comes with a major disadvantage: reduced engagement. The more your social content engages your ideal customers, the more likely they are to advance the sales cycle to produce a return.
To punish this type of Facebook user, Facebook has focused on ensuring that followers don’t see the posts if many of them are overly promotional.
2 You do not diversify the social content on your page
While we all like a great photo or meme, a company’s Facebook page wants to have more than that to secure meaningful engagement. Pages that share only photos do not provide a reason for a follower to convert.
They also don’t take advantage of content sharing that can take potential customers even further on the buying journey towards a conversion.
Try sharing articles and knowledge that are entertaining or useful to your potential customers, as well as relevant to your business.
3 You do not reply to messages
Followers and consumers expect to be able to reach you by your Facebook page. Even if you don’t respond to messages immediately, make sure to treat Facebook messages as email inquiries.
Talk to people in a business day or two if they ask a question. It is not just about manners on social media; it’s good customer service.
4 You don’t give helpful updates about your business
You’re wanting a way to attach with your followers on a human level if you don’t share updates on Facebook.
When your company changes hours for the next holidays or hires a new mechanic or dental hygienist, for example, be sure to keep your followers informed!
Current and potential customers appreciate when they are recognized by companies in this way.
5 You expect immediate results and give up when you see none
Success on social media is like a local survey. It takes time to make an effort to maintain.
You will not see quick results by investing in this type of marketing. However, you will develop a solid base of people and provide a valuable form of customer service in an era when customer service is the dividing line between successful and failed businesses.
6 You have duplicate or unmanaged Facebook pages
Duplicate or unclaimed Facebook pages are confusing. People looking for your company will not have a clear idea of which one has accurate information, which makes it more likely that they will pass it on to a competitor.
The easier you find your business or information related to it, the more likely it is that customers or potential customers will look for you.
Correct this problem by claiming unmanaged pages and merging them with your existing page or merging duplicates.
7 You don’t share content geared towards your ideal customer
We like to chat with people who share our interests. We also work better with people with whom we had great conversations.
Why? Mutual respect and trust. It takes time to build these relationships, but once you do, it will be much easier to work together.
Sharing content aimed at your ideal customer is like building a relationship based on mutual interests. Over time, practice builds trust, keeps you in mind, and creates a dividing line between you and your competitors.
Facebook is important to your overall social media policy!
While no one is perfect and mistakes do occur, you must understand your audience and share the content they want to see. If you need guidance with your policy, be sure to check out our social media service.
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